Open to opportunities

Omobolanle Akintola

@omobolanleakintola

I’m a Growth Marketing Executive who drives integrated brand campaigns and measurable lead growth across digital and ATL/BTL.

Nigeria

Message

What I'm looking for

I’m looking for a role where I can lead integrated, data-informed marketing that grows leads and conversions. I want to collaborate cross-functionally, protect brand consistency, and build purpose-driven campaigns with measurable ROI.

I’m a brand and communications professional with 4+ years supporting brand strategy and executing integrated marketing campaigns across ATL, BTL, and Digital channels. I’m passionate about building purpose-driven, consumer-centric brands through social impact and sustainability initiatives.

In growth roles, I’ve helped strengthen brand visibility, improve messaging, and optimize channel performance using campaign KPIs and brand performance insights. At Snugride, I executed integrated go-to-market communication across WhatsApp, email, and social platforms—improving lead-to-conversion by 40%.

When leading strategy and innovation work, I focus on data-driven decision-making that ties marketing to business objectives. Through Fernhill Consulting, I spearheaded strategic digital campaigns that increased qualified client leads by 50% and improved overall ROI by 30%.

I also bring strong cross-functional collaboration to every launch, working with creative, tech, sales, and operations teams to ensure alignment and consistent corporate identity. From drafting campaign messaging to supporting regulatory compliance (ARCON) and managing sustainability-focused stakeholder communications, I help brands communicate clearly, convert effectively, and stay resilient.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Executive

Current

Snugride

Nov 2024 - Present (1 year 5 months)

Supported go-to-market communication for new routes and service offerings from launch planning through post-launch performance tracking. Executed integrated WhatsApp, email, and social campaigns, improving lead-to-conversion rate by 40%, while coordinating aligned messaging across customer-facing and internal touchpoints.

WhatsApp Marketing Email Marketing Marketing Campaigns Lead Conversion Cross Functional Collaboration

Growth Marketer

GIVO Africa

Jul 2025 - Nov 2025 (4 months)

Developed and executed integrated marketing and communication campaigns to strengthen brand visibility and corporate representation across digital and partner-facing channels. Managed LinkedIn and Meta brand presence, tracked KPIs, and used insights to optimize messaging, channels, and budget allocation.

Integrated Marketing ATL BTL Digital Execution LinkedIn marketing KPI Tracking Campaign Tracking

Strategy & Innovation Executive

Fernhill Consulting

Oct 2024 - Jun 2025 (8 months)

Spearheaded strategic digital campaigns that increased qualified client leads by 50%. Led data-driven marketing decisions to improve ROI by 30% and supported campaign messaging and corporate communications aligned with business objectives, including ARCON regulatory compliance support for clients.

Lead Generation Marketing Analytics ROI Optimization Corporate Communications Regulatory Compliance Support (ARCON)Data Driven Decision Making

Brand Strategist

GDM Group

Apr 2024 - Jul 2024 (3 months)

Supported development and execution of integrated ATL, BTL, and digital campaigns to strengthen brand presence and corporate image for multiple client brands. Conducted consumer research and audience segmentation to inform brand strategy, while coordinating with creative, media, and activation vendors to ensure on-time campaign delivery.

Brand Strategy Integrated ATL BTL Digital Consumer Research Segmentation Media & Vendor Coordination

Brand Strategist Intern

02 Academy

Apr 2023 - Aug 2023 (4 months)

Assisted in developing a Social Media proposal and executing a monthly Facebook and Instagram content calendar. Supported Meta Ads campaigns to increase brand awareness and website traffic and conducted market research to inform campaign decisions.

Instagram Meta Campaigns Brand Awareness Market Research