Omkar Rakshe

I’m a Product Manager and pharmaceutical marketing professional with 3+ years of experience across nutraceutical product initiatives, brand positioning, and healthcare engagement. I currently manage products including Caltheta | Junocal P, with a focus on calcium supplementation, pediatric + bone health therapeutic segments.

In my role at Welbourg Pharmaceuticals, I execute product launch activities and scientific promotional planning for calcium-based pharmaceutical products. I lead doctor engagement programs, CMEs, and product education campaigns designed to strengthen product understanding and support prescription-oriented marketing.

Previously, at IMAEC Pharmaceuticals Private Limited, I served as Digital Marketing Manager & Business Development Manager. I developed a corporate website and expanded digital presence to improve online visibility and promotional communication, generated a first hospital order of approximately ₹36 Lakhs NSP, and supported campaigns across hospitals and healthcare institutions.

At Meyer Vitabiotics, I grew brands through market expansion and portfolio management. I handled the Calcimax Liquid Range with market value of approximately ₹217 Crore and sustained annual growth of 11%, led digital campaigns and social media content, and contributed to pricing strategy and product launch planning for the Sleepnite tablet brand.