Heta Chhabhaiya

At ARISTO PHARMACEUTICALS PVT. LTD., I manage hypertension brands including Telvas Beta, Amlosafe Group, and Nebi/Nebi-T. My work includes brand strategy, communication, market development, and growth initiatives.

I conceptualized and executed “Dil Se GP Tak” to enhance HCP engagement and support prescription-led brand growth. I also developed communication tools on combination therapy, beta-blocker use in CAD, and competitive comparisons.

I executed the “HeartBeats Radio Campaign,” engaging 110 doctors across India and airing their hypertension awareness messages on radio stations. The campaign received Asia Book of Records recognition.

Previously, as an Assistant Professor at Dr. L. H. Hiranandani College of Pharmacy, I taught pharmacy subjects, mentored undergraduate projects, and developed LMS-based e-learning content. I hold an MMS (MBA) in Marketing and a M.Pharmacy in Pharmaceutical Chemistry.