OM C
@omc
Marketing automation leader specializing in Oracle Eloqua and Adobe Campaign for regulated pharma.
MexicoWhat I'm looking for
I am a marketing automation leader with 15+ years delivering global B2B and pharmaceutical campaigns, combining hands-on platform execution with operational governance.
I build and deploy complex campaigns in Oracle Eloqua and Adobe Campaign Classic, designing modular templates, webhook integrations, and high-volume nurture programs that improved time-to-market and conversion metrics.
I led AstraZeneca Mexico’s first omnichannel campaign team, owning end-to-end execution, MLR compliance, and agency technical validation while creating real-time performance frameworks and Power Apps tracking tools.
With an MBA, Lean Six Sigma Green Belt, and ongoing AI-enabled marketing operations training, I focus on scalable processes, cross-regional training, and measurable performance improvements.
Experience
Work history, roles, and key accomplishments
Founding member of AstraZeneca’s omnichannel campaign team; owned end-to-end Adobe Campaign Classic execution and MLR governance for Oncology and CVRM programs, handling campaigns of 20k–80k contacts and reducing review delays through technical validation and compliance oversight.
Executed global Oracle Eloqua operations for demand generation across USA, LATAM, Canada and EMEA; built a modular Eloqua template library that cut time-to-market by 40% and ran high-volume nurture programs (10k–60k+ contacts) driving a 15% open-rate uplift via A/B testing.
Directed lifecycle governance of global marketing assets, standardised publication workflows and tracked programs against OKRs and budgets to eliminate distribution bottlenecks and improve cross-regional delivery.
Education
Degrees, certifications, and relevant coursework
Universidad Tecmilenio
Master in Business Administration, Business Administration
Completed a Master in Business Administration focusing on management and leadership skills.
Instituto Tecnológico de León
Bachelor's Degree, Computer Science
Earned a Bachelor's Degree in Computer Science with emphasis on software and technical skills.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Job categories
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