Open to opportunities

omar slaoui

@omarslaoui

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Growth marketing manager passionate about data-driven strategies and insights.

Morocco

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my skills in digital marketing and analytics to drive growth and enhance customer experiences.

I am a growth-focused digital marketing and analytics professional with extensive experience in lead generation, campaign optimization, and performance tracking. My expertise lies in leveraging tools like GA4, HubSpot, Odoo, Looker Studio, and SEMrush to deliver actionable insights that improve ROI. I have a proven ability to build acquisition strategies, optimize customer journeys, and collaborate cross-functionally in remote environments.

In my current role as a Growth Marketing Manager at F4A MAROC, I spearheaded a multi-channel acquisition strategy that increased qualified leads by 30% and reduced customer acquisition costs by 20%. I am passionate about data-driven marketing and creating innovative digital experiences that resonate with target audiences. My commitment to continuous improvement and strategic thinking has allowed me to achieve significant results, including a 50% improvement in customer conversion rates through redesigned sales funnels.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

F4A Maroc

Jan 2022 - Present (3 years 4 months)

Spearheaded the multi-channel acquisition strategy (Google Ads, Meta, TikTok) for a VIP ticketing platform, increasing qualified leads by 30% and reducing CAC by 20%. Partnered with Product to redesign user journeys and sales funnels, lifting conversion rates by 15%. Launched CRM and automation programs via HubSpot to nurture leads and drive sales velocity.

Google Ads Meta Ads HubSpot CRM User Journey Mapping Lead Generation Campaign Optimization

Freelance Digital Marketing Manager

Blueside Host & Home

Mar 2024 - Oct 2024 (7 months)

Developed persona-driven acquisition and onboarding journeys to improve user quality and host activation. Built CRM workflows and tracking dashboards to streamline lead-to-host conversion. Implemented metasearch and SEO tactics, increasing organic traffic by 25%.

Personas Acquisition Strategy Onboarding CRM Dashboards Meta Searches SEO

Lead Generation & Lifecycle Marketing Consultant

Freelance

Jun 2020 - Dec 2022 (2 years 6 months)

Delivered strategic growth marketing solutions for multiple startups and SMBs. Ran full-funnel lifecycle campaigns including lead gen, onboarding, and re-engagement programs. Reduced cost-per-lead by 30% across campaigns and introduced SEO/SEM infrastructure for long-term scalability.

Growth Marketing Lifecycle Marketing Lead Generation Onboarding Cost Per Lead Reduction SEO SEM Scalability

Online Manager

Jumbo Morocco Incoming

Sep 2019 - Jun 2020 (9 months)

Prospected and negotiated contracts with new partners, increasing revenue by 15%. Enhanced trust relationships with key clients through tailored solutions. Prepared performance and forecast reports for stakeholders using key account metrics.

Contract Negotiation Partner Acquisition Client Relationship Management performance reporting Forecasting

E-commerce Manager

Hôtel Marrakech Le Tichka

Mar 2019 - Aug 2019 (5 months)

Managed the hotel’s website and B2B/B2C extranets, ensuring rate parity. Conducted SWOT analysis and benchmarking to identify growth opportunities. Boosted online reputation and collaborated with partners to drive bookings.

Rate Parity SWOT)Benchmarking Partnering

Education

Degrees, certifications, and relevant coursework

FSJES Ain Sebaâ

Licence Professionnelle, Management Hôtelier et Tourisme

2014 - 2016

Completed a professional license program focusing on hotel and tourism management. Gained knowledge in various aspects of the hospitality and tourism industry.