Meryem Baddou
@meryembaddou
Results-driven Senior Marketing & Sales Manager with 10 years experience.
What I'm looking for
As a Senior Marketing & Sales Manager with a decade of experience, I have honed my skills in crafting and executing innovative marketing strategies that drive substantial growth. Currently, I lead marketing initiatives at ODM in Rabat, where I successfully managed a $700k budget and achieved a remarkable 90% occupancy rate for rental units. My expertise in analyzing market trends and property values has enabled me to advise investors effectively, resulting in the acquisition of 18 units at a 25% discount below market value.
Previously, I served as the Marketing and Communication Manager at Domaines Zniber, one of Morocco's largest agribusiness firms. There, I launched a mobile booth communication campaign that increased foot traffic by 50% and drove daily sales up by $10k. My commitment to brand consistency and innovative marketing solutions has consistently improved brand recognition and lead generation across diverse markets, including the EMEA and NA regions.
Experience
Work history, roles, and key accomplishments
Senior Marketing & Sales Manager
ODM
Jan 2020 - Present (5 years 5 months)
Results-driven Senior Marketing Manager with 10 years of experience in real estate development and management services. Skilled in advising investors, building relationships, and implementing multi-channel marketing strategies. Managed a $700k budget and achieved a 90% occupancy rate.
Marketing & Communication Manager
Domaines Zniber
Jan 2018 - Feb 2020 (2 years 1 month)
Managed the development of marketing materials and launched successful campaigns that increased foot traffic and sales. Built the marketing department and led a brand refresh that improved recognition metrics significantly.
Marketing Specialist
Copart
Jan 2015 - Feb 2017 (2 years 1 month)
Updated and localized marketing materials for the Middle East, leading to significant boosts in website traffic and conversion rates. Developed digital content that enhanced engagement and online lead generation.
Functional Consultant
Digimind
Jan 2013 - May 2013 (4 months)
Identified key online sources for clients, delivering insights that improved decision-making. Designed tailored reports and newsletters, achieving high client satisfaction and retention rates.
Education
Degrees, certifications, and relevant coursework
Al Akhawayn University
Bachelor of Business Administration, Marketing
2012 -
Top 3 Business Schools in Morocco. English-language curriculum based.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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