Open to opportunities

Oluwaseun Olaniyan

@oluwaseunolaniyan

Message

Marketing communications professional driving strategic storytelling and brand growth.

Nigeria

Message

What I'm looking for

I seek roles where I can lead integrated communications and brand strategy, drive measurable growth, collaborate cross-functionally, and work with creative teams in a values-driven organization that supports career growth.

I am a marketing communications professional with over nine years' experience crafting and executing PR and multi-channel marketing campaigns for local and multinational brands across Healthcare, Telecommunications and FMCG sectors. I build strategic narratives, manage media relations, and develop content that elevates brand presence and drives measurable results.

I have led high-impact initiatives including a Plateau State revenue-generation sensitization campaign reaching over two million taxpayers and contributing to 450 million Naira in six months, PR for the award-winning film Strain, and digital activations that reached tens of millions online. I consistently negotiate media and vendor deals to optimize budgets and secure earned media.

I collaborate across agencies and internal teams to deliver integrated communications — from media planning and influencer relations to event coordination and crisis PR. I bring a results-focused, creative approach to brand strategy, stakeholder engagement, and campaign measurement.

Experience

Work history, roles, and key accomplishments

Current

Public Relations Associate

Current

Stephanie John and Associates

Nov 2024 - Present (1 year 3 months)

Spearheads PR initiatives for clients including Mikano and Goldberg, crafting messaging, managing press outreach, and securing high-impact media placements across channels.

Public Relations Messaging Campaign Management Client Relations Content Development

Country Marketing Communications Executive

Crop Doctor Micromec

Nov 2022 - Jun 2024 (1 year 7 months)

Built and executed national communications strategy, designed sensitization kits and promotional materials, and drove stakeholder engagement and brand awareness across channels.

Communications Strategy Stakeholder Engagement Content Creation Brand Awareness Campaign Planning

Brand Strategist

MAX-Edge Communications

Feb 2020 - Oct 2022 (2 years 8 months)

Led integrated PR, marketing and social campaigns including reputation and website management for Ajinomoto, and negotiated media buys to maintain consistent brand voice.

Brand Strategy PR Social Media Media Buying Reputation Management Campaign Execution Partnerships Content Strategy

Brand Communications Executive

Cobra Review

Jun 2019 - Jun 2020 (1 year)

Developed integrated PR and social media campaigns, drove brand awareness and online engagement, and oversaw product review activations that reached large online audiences.

Social Media Marketing Content Creation Brand Activation Performance Tracking Online Engagement ATL BTL Measurement Copywriting

Media Relations Lead

Expoze Public Relations

Sep 2018 - Sep 2019 (1 year)

Led media planning and 360° communications for client accounts, developing content and negotiating media buys to improve reach and cost-efficiency across campaigns.

Media Relations Media Planning Content Development Stakeholder Management