Mariam Yahya

I am a Strategic Communications, Brand & Digital Strategy professional who enjoys making sense of ideas and turning them into stories people actually care about. My work sits at the intersection of strategy and execution—from shaping brand narratives and communication plans to translating research and insights into content that connects and drives action.

In my recent role supporting an NGO, I developed and executed digital communication strategies focused on women empowerment and community engagement. I contributed to a 30% increase in reach and engagement, delivered education-driven narratives that resulted in a 40% increase in audience interaction, and grew total followers by 25% through multi-platform content management.

I bring strong storytelling, messaging clarity, and performance awareness to every campaign. I produce multi-format content (articles, videos, infographics, and visual creatives), monitor social media trends and performance, and collaborate with teams to keep tone and brand representation consistent—because strategy becomes powerful only when it’s clearly communicated.