Open to opportunities

Joseph Udoh

@josephudoh

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Chartered marketing communications professional driving brand growth through strategic activations and events.

Nigeria

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What I'm looking for

I seek a role leading brand activations and events where I can drive measurable growth, manage cross-functional teams, and scale experiential campaigns.

I am a Chartered marketing communications professional with over six years' experience leading ATL/BTL campaigns, brand activations, experiential events and 360° marketing for clients across Nigeria and East Africa. I have delivered measurable results — from increasing sales by 15% during activations to generating 10,000 leads and raising brand recognition through large-scale activations such as Big Brother and concert-based experiences.

I plan and execute marketing strategies, manage budgets and supplier negotiations, and coordinate cross-functional teams to deliver ROI-driven campaigns. My work includes high-profile activations, partnerships with artists and influencers, exhibition and booth design, commercial production, and ongoing optimization of account processes — backed by a CIM (UK) Diploma in Professional Marketing and multiple digital marketing certifications.

Experience

Work history, roles, and key accomplishments

Current

Marketing Head

Current

Haystruct Limited

Sep 2016 - Present (9 years 5 months)

Built and expanded customer relationships, designed sales channels and led ATL/BTL activities, contributing to growth from startup to a top 500 real estate firm in Nigeria.

Sales Strategy ATL BTL Marketing Relationship Management Risk Analysis Sales Planning Team Leadership Operations Management

Marketing Communications Specialist

AUT Media Limited

Jan 2022 - Dec 2023 (1 year 11 months)

Planned and executed corporate events, brand activations and 360 marketing campaigns for clients including oraimo and UMG Nigeria, driving a 25% increase in brand recognition and 800 new signups from activations.

Event Planning Experiential Marketing Budget Management Stakeholder Management Campaign Execution PR Digital Marketing

Account Manager

Melange Limited

Jan 2020 - Dec 2022 (2 years 11 months)

Spearheaded planning and execution of projects, events and activations across Lagos and Ghana for brands like MoniePoint and Burger King, generating 10,000 leads and 30% conversion for Burger King activations.

Account Management Market Research Campaign Management Lead Generation Vendor Management