Usman Aliyu

•Built and executed a systematic growth operations framework focused on improving key conversion and revenue metrics including FTD, FTT, FTD→FTT CVR, DAU, trading volume, and net fee contribution, prioritizing quality users over raw volume.

•Led user stratification and performance-based operations, analyzing metrics such as Signup → KYC CVR, FTD rate, DAU/MAU, and trading consistency to segment u

* Regional Marketing Strategy — Executed localized growth and brand campaigns across key African markets, adapting global strategies to regional audiences.
* P2P Growth Campaigns — Led campaigns focused on P2P awareness, user acquisition, trader activation, and fiat-to-crypto adoption.
* Campus Tours — Coordinated university activations to drive crypto education, grassroots community growth, brand

Worked as Buiness Development Manager at Dromeda Sports Club.

• Organized and hosted workshops, seminars, and meetups to educate individuals about cryptocurrency and Bitget's offerings.
• Developed and shared informative content, such as articles and videos, to raise awareness about Bitget and the benefits of cryptocurrency.
• Encouraged new users to register on Bitget by highlighting its features and advantages.
• Acted as a brand ambassador, embodying Bitg

Worked as Bitget Business developement manager at Bitget.

As a Marketing Specialist at Bitgert Exchange, my role focused on driving brand awareness, user acquisition, and community engagement within the crypto space. Key responsibilities included:

Developing and executing marketing campaigns to promote Bitgert’s exchange services and trading features.
Managing social media and community growth, engaging with users, and fostering brand loyalty.
Collabora

user acquisition
affiliate acquisition
community growth
Community Growth:

Successfully built and nurtured a vibrant community of crypto enthusiasts within the campus and beyond, fostering engagement through educational sessions and social media channels.
User Acquisition:

Achieved an impressive milestone of 1,000 to 3,000 new user sign-ups per month by effectively promoting Bybit’s services and

• Developed business cooperation with potential leads and partners for token listing, expanding brand awareness globally.
• Recruited ambassadors and engaged in overall expansion and management of the Africa community and socials.
• Collaborated with KOLs/affiliates to promote the gospel of the crypto and blockchain industry.

• Introduced new users to BYBIT exchange through marketing strategies and event planning.
• Utilized blockchain marketing techniques to attract and engage cryptocurrency enthusiasts.
• Hosted events to promote BYBIT exchange and increase brand awareness.

In my role as a Social Media Marketing Specialist at Unidef, I am responsible for creating strategies to grow brand awareness and overseeing community management. I structure and manage the client's global community across multiple channels, launch and grow local communities, and design incentive programs to promote engagement. I also build relationships with external communities, organize campaig

Brand Expansion · Blockchain · Business Cooperation · Problem Solving · Ambassadors Recruitment · Ambassadors Manager

Managing Community forums on Telegram and Discord being assigned to me by the team.
Writing weekly reports for projects assigned.
Organising and Hosting AMAs on demand.
Managing Community forums on Telegram and Discord being assigned to me by the team. Writing weekly reports for projects assigned. Organising and Hosting AMAs on demand.
Skills: Marketing Strategy · Blockchain · Campaigns · Communic

• Organized engaging events, workshops, and discussions to raise awareness about Bybit on campus.
• Built a vibrant community of crypto enthusiasts through meetups, seminars, and online activities.
• Created compelling content to showcase Bybit's advantages and promoted campaigns effectively.

• Managed and grew the client's global community across various social media channels to drive engagement and growth.
• Launched and oversaw the development of local online and offline communities to expand brand awareness.
• Designed and implemented incentive programs to promote user engagement and network growth.
• Built relationships with external communities, organized community campaigns, and

Worked as Campus Ambassador at Mara.

• Managed full-time social media marketing and branding efforts across all platforms for Globe Derivative Exchange.
• Implemented marketing strategies to promote the company's services in the blockchain industry.
• Successfully increased brand visibility and engagement through targeted social media campaigns.
• Collaborated with cross-functional teams to drive marketing initiatives and achieve com

May 2026

Oct 2026