Afeez Adex
@afeezadex
Email marketing & automation specialist who grows revenue with Klaviyo/HubSpot flows and data-driven optimization.
What I'm looking for
I’m an Email Marketing & Automation Specialist with 5+ years of hands-on experience helping eCommerce, SaaS, and B2B brands grow revenue through high-converting email strategies. I specialize in behavioral automation flows, audience segmentation, and data-backed campaign optimization across Klaviyo, HubSpot, ActiveCampaign, and Mailchimp.
I combine brand strategy and technical execution, backed by 7 years in brand strategy and go-to-market planning. From welcome series to abandoned cart and win-back sequences, I build and launch systems that generate measurable ROI—like up to $30K attributed revenue from a single abandoned cart flow—and I maintain GDPR, CAN-SPAM, and CASL compliance with audit-ready documentation.
Experience
Work history, roles, and key accomplishments
Email Marketing & Automation Specialist
InboxWorth
Jan 2021 - Present (5 years 6 months)
Founded and ran a boutique email marketing agency delivering end-to-end email strategy, automation architecture, and copywriting for eCommerce, SaaS, and B2B clients. Planned full-funnel email programs, built behavioral flows in Klaviyo/ActiveCampaign, and maintained GDPR/CAN-SPAM/CASL compliance.
Brand Strategist & Marketing Consultant
Freelance
Sep 2013 - Dec 2020 (7 years 3 months)
Provided independent brand strategy and marketing consulting for SMBs, focused on brand identity, go-to-market planning, and sales strategy. Developed UVPs and positioning frameworks, created launch plans using market research and competitive analysis, and built audience personas to improve targeted outreach and conversion.
Education
Degrees, certifications, and relevant coursework
Coursera
Marketing Automation Fundamentals, Marketing Automation
Completed Marketing Automation Fundamentals training through Coursera in 2023.
Udemy
Advanced Email Marketing Strategies, Email Marketing
Completed coursework on Advanced Email Marketing Strategies via Udemy in 2023.
HubSpot Academy
CRM Certification, Customer Relationship Management (CRM)
Completed a Customer Relationship Management (CRM) certification through HubSpot Academy in 2023.
Smart Marketer
Email Marketing Certificate, Email Marketing
Email marketing and eCommerce specialist training via a Smart Marketer Email Marketing Certificate (completed in 2022).
Coursera
Lead Generation & Conversion Optimisation, Lead Generation & Conversion Optimization
Completed Lead Generation & Conversion Optimization training through Coursera in 2022.
University of Ilorin
Bachelor of Science in Accounting, Accounting
Bachelor of Science in Accounting from the University of Ilorin, completed in 2013.
University of Ilorin
Bachelor of Science, Accounting
Bachelor of Science in Accounting from the University of Ilorin, graduating in 2013.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
inboxworth.comPortfolio
inboxworth.com/workJob categories
Skills
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