ODOlga Demina
@olgademina
Pharma marketing leader driving OTC growth in Russian-speaking markets.
ZimbabweWhat I'm looking for
I am a marketing and brand manager with 15+ years' experience in pharma and nutraceuticals, focused on launching and scaling OTC brands across Russian-speaking markets outside of Russia. I have led product launches that sold over 1M packs in the first year and managed multi-brand portfolios with full P&L responsibility.
My strengths include translating global strategy into local execution across pharmacy chains, medical communities and digital ecosystems, building digital-first campaigns, and designing pharmacy education programs reaching thousands of pharmacists annually. I have repeatedly driven profitable business units and delivered double-digit growth through trade marketing, KOL engagement and data-driven approaches.
I work confidently in international, cross-functional teams and am open to international, EU and remote opportunities where I can support market entry, growth and brand expansion in pharma, OTC and nutraceuticals for Russian-speaking markets.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Xantis Pharma AG
Jan 2019 - Present (7 years 1 month)
Led marketing and OTC group across Eastern Europe & Central Asia, launching Sanorin (1M+ packs in Year 1) and Azelastin (100% of annual plan in 6 months), delivered sustained portfolio growth and first-time profitability for the OTC business unit.
Senior Category Manager
Promomed Group
Jan 2017 - Jan 2019 (2 years)
Managed OTC pain management portfolio, drove +50% sales growth and 1M+ packs sold in 2018, launched first digital campaigns and introduced a new product form exceeding plan by 20%.
Senior Category Manager
Valenta Pharmaceuticals
Jan 2012 - Jan 2016 (4 years)
Led vitamins & nutraceuticals portfolio, launched Lavita to #1 gynecologist recommendation in 1.5 years, implemented anti-crisis strategy and reduced marketing spend by 15% via digital shift.
Product Specialist
Ecomir Pharmaceuticals
Jan 2009 - Jan 2012 (3 years)
Launched two OTC brands and developed marketing and promotional tools for sales, creating medical and consumer content and organising 10+ professional medical events.
Product Specialist
Graminex Pharma
Jan 2006 - Jan 2009 (3 years)
Built market entry and promotion strategy for exclusive distributor, achieving a Top-10 market position within two years and establishing partnerships with KOLs and leading clinics.
Education
Degrees, certifications, and relevant coursework
VUVolgograd State Medical University
Pharmacist (Master's), Pharmacy
Completed a pharmacist-level (Master's) program focusing on pharmaceutical sciences and clinical pharmacy practice.
Irkutsk State Academy of Economics
Economist, International Economics
Completed studies in international economics with emphasis on economic theory and international trade.
Availability
Location
ZimbabweAuthorized to work in
Job categories
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