Open to opportunities

Karla Barradas

@karlabarradas

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Marketing leader and packaging engineer focused on brand strategy and creativity.

Mexico

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What I'm looking for

I seek roles where I can lead brand strategy, drive creative packaging and marketing initiatives, mentor teams, and advance integrated digital and traditional communications.

I am a marketing manager and packaging engineer with extensive experience in pharmaceutical and health-industry brand strategy, creative direction, and production. I lead targeted marketing initiatives and design platforms that align with brand objectives.

I have taught graphic design, industrial design, and architecture at the university level, focusing on creative thinking, technical skills, and interdisciplinary approaches. My teaching covered projects such as plastic technology, toy and furniture design, marketing, and watercolor techniques.

In packaging engineering roles, I collaborated with cross-functional teams to ensure product compliance with industry standards while optimizing functionality and sustainability. I contributed to improving packaging systems that supported product integrity and brand consistency.

I hold a master's degree in Branding, Creativity and Brand Communication and certifications in digital marketing and cybersecurity; I am multilingual and continually pursue skills in UX, mobile apps, and international marketing in Asia.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Laboratorios Química Son's

Jan 2012 - Present (13 years 9 months)

Led development and execution of targeted marketing initiatives across multiple pharmaceutical and health brands, aligning platforms and communications with brand objectives and industry trends since 2012.

Brand Strategy Pharmaceutical Marketing Campaign Management Market Analysis Marketing Communications Platform Design

University Lecturer

UVM, UDES

Jan 2010 - Jan 2015 (5 years)

Taught graphic design, industrial design, and architecture courses (2010–2015), developing students' creative and technical skills across projects including toy, furniture, and plastic technology design.

Teaching Curriculum Development Graphic Design Industrial Design Project Based Learning Watercolor Techniques

Packaging Engineer

Janssen Cilag

Jan 2006 - Jan 2010 (4 years)

Managed packaging design and production for pharmaceutical products (2006–2010), ensuring compliance with industry standards and improving packaging functionality and sustainability.