At Kuehne+Nagel, I own the vision, roadmap and prioritisation for enterprise data, reporting and analytics products used across operational and business domains. I take products from discovery and MVP definition through delivery, validation, adoption and continuous improvement.
I use generative AI in my day-to-day product work to synthesise inputs, accelerate research and requirements, and create early prototypes and specifications. I also establish product success measures and KPI frameworks, using customer feedback and quantitative evidence to guide improvements.
At Bring Global, I coordinated delivery of digital banking experiences across mobile and web channels with a multidisciplinary team and dependencies involving Capital Bank of Jordan and Backbase. My earlier work included defining the data-warehouse roadmap for STARZ PLAY and developing Tableau products for business stakeholders.

