Ogechi Nwachukwu
@ogechinwachukwu1
I build high-converting CRM lifecycle campaigns across email, SMS, push, and WhatsApp.
NigeriaWhat I'm looking for
I've built conversion-focused lifecycle campaigns for Tashagodwin, Acada Arcade, and Pada across email, SMS, push notifications, WhatsApp, in-app messaging, and digital display.
At Tashagodwin, I lead creative strategy for welcome, reactivation, retention, and upsell journeys. My collaboration with CRM strategists and designers helped drive a 22% increase in repeat purchases within six months.
I've developed segmentation frameworks, tested subject lines, CTAs, and message structures, and lifted open rates by up to 15% and click-through rates by 10%. I also use Generative AI and advanced prompting to accelerate production while protecting brand voice, accuracy, and editorial quality.
I'm equally comfortable partnering with sales and strategy teams, mentoring junior creatives, and translating audience insights into messaging that drives engagement, conversions, retention, and sales.
Experience
Work history, roles, and key accomplishments
Senior CRM & Lifecycle Copywriter
Tashagodwin
Jan 2024 - Present (2 years 8 months)
Lead creative strategy and copy execution for high-volume lifecycle CRM campaigns across email, SMS, and push notifications. Spearheaded AI-assisted writing integration, drove a 22% increase in repeat purchases, and lifted open rates by up to 15% through A/B testing.
Education
Degrees, certifications, and relevant coursework
University of Lagos
Bachelor of Science, Chemistry
Bachelor of Science in Chemistry from the University of Lagos.
Availability
Location
NigeriaAuthorized to work in
Salary expectations
Job categories
Skills
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