DON WIZZY

I’m a growth copywriter focused on lifecycle, revenue, and measurable conversion. I combine direct-response writing with funnel thinking and AI tooling to ship fast and improve activation, trial conversion, and retention.

In my recent work, I owned the post-signup lifecycle for a B2B SaaS product (5k+ active users). I improved trial-to-paid conversion by +28% in 6 months by re-sequencing onboarding emails and refining pricing page copy, and I reduced 7-day churn by 15% using a win-back flow for users who didn’t complete the first key action.

I run weekly growth experiments—testing subject lines, CTA placement, and offer urgency—then document what’s working. Using AI, I drafted 5x more variants, cutting copy production time by 60%, while keeping the work tied to funnel metrics.

Earlier, I launched an activation flow that increased “first booking” from 34% to 52% and drove $1.2M in attributed expansion revenue through upsell campaigns. I map the full user journey, identify drop-off points, coordinate with product and data teams to instrument events, and translate those insights into lifecycle messaging.