As a freelance Copywriter & Content Strategist, I’ve created automated email sequences for DTC e-commerce brands, including welcome flows, abandoned cart recovery, and win-back series. I also developed a membership renewal sequence to reactivate lapsed subscribers and reduce churn.
I use A/B testing on subject lines, preview text, and CTA placements, with campaign variations achieving an average 15% improvement in open rates. I’m HubSpot-certified in Email Marketing, Inbound Marketing Strategy, and Content Marketing.
