Oana Nitu

Shareholder in a biomedical innovation and health technologies company.

Built and scaled a national, cross-functional Business Partner function from 2 to 10 team members, supporting 300+ independent contractors and 9,000+ field personnel. Defined partner KPIs, governance, and operating standards, and led complex partner negotiations and operational escalations involving up to $800K in daily financial exposure.

Served as liaison for the GMA, coordinating with internal teams and external partners to support operational objectives.

Led operations, team development, strategic projects, and external partnerships for a family-owned biomedical company. Led two research initiatives selected for ÉTS Centech’s Propulsion Program and secured approximately $600K CAD in private investment.

Led implementation and optimization of the Flashfood program across Loblaws locations in Ontario, Quebec, and Atlantic Canada, using performance data and cross-functional coordination to improve execution and adoption.

Led commercial and marketing strategy, increasing online sales by 200%+ and expanding distribution of natural health products into selected pharmacies and stores across Quebec.

Built BrandX’s European business development function, leading market expansion, partnerships, and sales across France and China. Secured approximately €3.3M in partnerships with luxury brands including L’Oréal Travel Retail and Vacheron Constantin.

Co-founded and led creative direction for a digital advertising, content, and social media studio.

Developed ROI and KPI driven reports for advertising agencies and clients using quantitative and qualitative analysis to support strategic decision-making.

In progress course on system thinking.

Certificate in creativity and innovation.

Bachelor of Science in Psychology and Sociology.

Diploma of College Studies in Social Science.

Diploma of College Studies in Biomedical Laboratory.