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Nurudeen Lawal

@nurudeenlawal

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Creative strategist at The CEO Creative, where I helped grow monthly revenue from about $70K to a best month of $120K.

Nigeria

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At The CEO Creative, I audit offers and creative angles, set messaging direction, and direct video editors, graphic designers, and media buyers. Monthly revenue grew from about $70K when I joined to a best month of $120K.

Across Meta and Google campaigns, I’ve conceptualized and managed 10,000+ ad creatives across ecommerce, lead generation, and local services. My work includes strategy, scripting, creative briefs, UGC direction, and testing guided by hook rate, hold rate, and CPA.

At Metric Minds Marketing, I led paid search and paid social for lead generation and ecommerce clients, managing Google Ads budgets of $15K to $100K per month and cutting CPA by 20%. I also set up tracking and improved lead generation conversion rates by 25% through landing page and tracking work.

Experience

Work history, roles, and key accomplishments

Current

Fractional Creative Strategist

Current

JJ Gold International

Oct 2025 - Present (1 year 1 month)

Spearhead fractional creative direction for Meta holiday and offer testing, anchoring concepts to emotional motivators and structured hierarchies. Run Google demand capture and demand generation alongside Meta.

Creative Strategy Meta Ads Google Ads Copywriting Creative Direction Statics Video Production

Current

Fractional Creative Strategist & Marketing Manager

Current

The CEO Creative

May 2025 - Present (1 year 6 months)

Lead fractional creative strategist auditing offers and angles, directing creative team, and aligning Meta and Google strategies. Achieved best month of $120K revenue, up from $70K.

Creative Strategy Angle Audits Hook And Angle Development Script Writing Creative Briefs Team Leadership Capcut Canva Photoshop Meta Ads Google Ads

Lead Google Ads and Meta Ads Specialist

Metric Minds Marketing

Aug 2023 - Apr 2025 (1 year 8 months)

Led paid search and paid social for lead generation and ecommerce clients, managing Google Ads budgets of $15K to $100K per month and cutting cost per acquisition by 20%. Improved lead generation conversion rates by 25% through landing page and tracking work.

Google Ads Meta Ads Lead Generation Ecommerce Creative Testing Google Analytics Google Tag Manager Google Merchant Center Looker Google Sheets

Fractional Creative Consultant

Scenic Sentosa Investment

Jan 2021 - May 2023 (2 years 4 months)

Delivered fractional creative consultation and social strategy, crafting customer-centric angles and ad creative. Made creative hands-on with CapCut, Canva, and Adobe Photoshop.

Creative Strategy Social Media Strategy Ad Creative Capcut Canva Photoshop

Fractional Creative Consultant

Patterson Hills Investment

Jan 2021 - May 2023 (2 years 4 months)

Developed campaign messaging and creative concepts, testing visual hooks and direct-response formats against audience feedback. Wrote angles and produced creative for offers.

Campaign Messaging Creative Concepts Direct Response Copywriting Creative Production

Creative Strategist & Media Specialist

Merkle

Jan 2021 - Dec 2022 (1 year 11 months)

Developed data-driven creative angles and retargeting concepts for enterprise ecommerce accounts, driving a 30% Q1 revenue increase and lifting customer retention by 15%. Directed display and video ad formats across programmatic channels, boosting brand visibility by 25% and cutting cost per impression by 15%.

Creative Strategy Retargeting Ecommerce Programmatic Advertising Display Advertising Video Ads Meta Ads YouTube

Creative Strategist & Content Lead

Topton Media

Jan 2019 - Dec 2021 (2 years 11 months)

Executed social content strategy and ad creative production for client growth campaigns, building landing pages and creative assets aligned with core audience pain points.

Content Strategy Ad Creative Landing Pages Social Media Creative Production

Chief Marketing Officer

Don Baba Group of Companies

May 2019 - Dec 2020 (1 year 7 months)

Led marketing across the group, including social media management, campaign strategy, and creative production. Built websites and directed end-to-end campaigns across Meta, Google, LinkedIn, X, and YouTube.