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Tracy Chris

@tracychristopher

I'm a Creative Strategist specializing in ideation, brand strategy, and concept development informed by consumer psychology and platform behavior.

Nigeria

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What I'm looking for

I’m seeking a role where I can grow as a creative Strategist, build brand strategy, lead performance-driven short-form creative and paid social strategy, work with creators, iterate rapidly, and scale creative systems within a growth-focused, collaborative team.

I am a creative strategist who builds performance-led short-form and paid social creative, blending consumer psychology with platform patterns to drive measurable results. I develop hooks, angles, creator briefs, and iterative edit reviews to maximize conversion across TikTok, Reels, and Meta.

My work includes audits, concept development, and end-to-end creative systems for brands — from repositioning narratives to designing scalable content and paid frameworks. I have led projects that redefined brand direction, crafted launch strategies, and connected ads to email and community touchpoints.

I prioritize rapid experimentation and AI-assisted ideation to increase testing velocity and diagnose underperforming creative, translating insights into actionable direction that preserves brand integrity while improving performance.

Experience

Work history, roles, and key accomplishments

Creative Strategist

Independent

Develop and direct performance‑led short‑form and paid social creative, increasing ad relevance and test velocity through hook-led concepts, creator briefs, and iterative edit review. Built end-to-end creative systems and UGC test plans for fashion and lifestyle brands to improve conversion-focused messaging.

Performance Creatives Short Form Content UGC Direction Paid Social Hook & Angle Development Creative Testing