Open to opportunities

Israel Akhuetie

@israelakhuetie

Message

Digital marketer & creative strategist driving funnel-led growth with measurable leads and revenue.

Nigeria

Message

What I'm looking for

I’m looking for a fast-paced team where I can run funnel-led campaigns end-to-end—ads, copy, creative direction, and analytics—while continuously improving what’s working to generate measurable leads and revenue.

I’m a digital marketer and creative strategist with 3 years of experience driving high-impact campaigns across SaaS, e-commerce, and B2B service. I turn ad spend into measurable leads and revenue, building go-to-market plans that focus on conversion, messaging, and performance.

In my freelance work with brands across Nigeria and the UK, I’ve developed SEO-optimised website copy across 8 pages, built Google Ads campaigns, and supported organic growth strategies. I’ve also led direct-response marketing that delivered a 5% CTR and 3 sales within 48 hours of pre-launch.

Across agencies, I’ve owned funnel and funnel-adjacent execution—Meta ads strategy, creative briefing, landing pages, email sequences, and analytics. Examples include generating 3,364 leads on ₦1.4M ad spend with ₦425 CPL and driving ₦10M+ in attributed revenue, plus achieving 884+ installs and ₦30k MRR in 30 days while scaling social presence.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Marketer

Current

Zubaa Media

Jan 2026 - Present (6 months)

Developed SEO-optimised website conversion copy across multiple pages and created calls to action to drive bookings for a global immigration brand. Built and launched Google Ads campaigns and managed organic social growth and creative direction for multiple clients.

Website Copywriting SEO Conversion Copywriting Calls To Action Google Ads Social Media Strategy Community Engagement Content Direction Creative Strategy

Digital Marketer

Atbods Digital Agency

Jul 2025 - Dec 2025 (5 months)

Led end-to-end Meta ads strategy for a multi-state Nigeria campaign, generating 3,364 leads at a CPL of ₦425 and driving ₦10M+ in attributed revenue. Optimised ad copy, targeting, and messaging, reducing CPL by over 70% during the campaign.

Meta Ads Lead Generation Campaign Optimization Ad Copywriting

Digital Marketer

Tech Champions Agency

Jun 2025 - Dec 2025 (6 months)

Led digital and growth marketing for a mobile app, driving 884+ installs and ₦30k MRR in 30 days while scaling Meta social presence to 1,600+ followers. Built acquisition funnels for web and SaaS development services and managed creative strategy including ad creative research, landing pages, email sequences, and video scripts.

App Growth Meta Ads Funnel Strategy Lead Generation Creative Strategy Landing Pages Email Marketing Video Scripts

Digital Marketer

Difusio Media Agency

Dec 2024 - Jun 2025 (6 months)

Provided content and copywriting support for clients, contributing strategic input on SPA campaigns and assisting as an associate team lead from planning through execution. Managed organic social content across LinkedIn, X, Facebook, and Instagram, and covered Yellow Cowries' Global Money Week 2025 event including interviewing panelists and writing a press-ready blog post published on Guardian Nig

Content & Copywriting Social Media Management Blog Writing