Open to opportunities

Tobi Adeleye

@tobiadeleye

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Marketing Lead and Creative Director turning strategy into memorable brand stories that drive growth.

Nigeria

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What I'm looking for

I’m looking to lead integrated marketing and creative strategy—turning complex products into compelling narratives—while scaling growth through strong brand systems, experiential campaigns, and high-impact digital content.

I’m a Marketing Lead and Creative Director who builds brands by turning strategy into stories people remember. I’ve led integrated marketing initiatives that strengthen brand visibility, drive customer engagement, and support commercial objectives—especially across digital, experiential, PR, and customer touchpoints.

Most recently, I led marketing at Fieldbase Services Limited, scaling customer growth from 1,500 to over 13,000 in two years while strengthening market position through enterprise and maritime activation targets. Before that, I directed creative for integrated campaigns at Digitas (Insight Publicis Group) for major brands, and I’ve also grown client satisfaction by 30% through end-to-end creative and product launch leadership.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead & Creative Director

Current

Fieldbase Services Limited

Apr 2024 - Present (2 years 3 months)

Led marketing initiatives that contributed to scaling customer growth from 1,500 to over 13,000 within two years, surpassing targets. Directed marketing strategy and experiential activations, maintained brand consistency, managed vendor relationships, and aligned digital, experiential, PR, and customer engagement efforts to support business growth.

Marketing Strategy Lead Generation Experiential Marketing Brand Identity Vendor Management Digital Marketing PR Customer Engagement

Senior Art Director

Digitas (Insight Publicis Group)

Jun 2025 - Sep 2025 (3 months)

Led creative direction for integrated campaigns across digital, social, and experiential channels for major brands including Amstel Malta, Star, VISA, and Cadbury. Partnered with copywriters, strategists, and account teams from concept through execution, directing production of campaign assets and contributing to pitch presentations.

Creative Direction Integrated Campaigns Art Direction Digital Ads Social Media Content Pitch Development Cross Functional Collaboration

Creative Lead / Strategist

BrandMouthpiece

Dec 2022 - Jan 2024 (1 year 1 month)

Led a creative team through the creative process while aligning work to stakeholder expectations and business goals. Owned end-to-end design initiatives from concept to product launch, contributing to a 30% increase in client satisfaction, and built streamlined workflows to maintain consistency from ideation to launch.

Team Leadership Design Initiatives Product Launch Branding Marketing Campaigns Cross Functional Collaboration Workflows Stakeholder Management

Associate Creative Lead

Siren Consults

Nov 2021 - Nov 2022 (1 year)

Drove event design solutions with growth-focused themes that increased client acquisition by 40%. Delivered tailored experiences for high-value corporate brands, doubled agency revenue, grew the client portfolio by 40%, and helped attract major corporate brands and high-profile celebrities resulting in 2.3x revenue increase.

Event Design Experience Design Creative Strategy Client Acquisition Account Growth Stakeholder Facing Creative Work

Brand Designer

TheLuxury Sale

Nov 2020 - Nov 2021 (1 year)

Reimagined visual branding to resonate with luxury buyers, increasing customer engagement by 40%. Designed and launched conversion-driven campaign content for collections and elevated digital presence with high-impact web and social content.

Visual Branding Digital Content Creation Social Media Content Web Content Campaign Execution

Marketing Associate (Contract)

Fazsion

Jun 2020 - Nov 2020 (5 months)

Collaborated with sales and merchandising to integrate visual campaigns across platforms. Created social media content that drove a 65% increase in digital engagement and developed promotional visuals for pop-up events that boosted foot traffic and conversion.

Social Media Marketing Collaboration With Sales And R&D Digital Engagement Event Marketing