Novil Anthony Masao
@novilanthonymasao
Experienced marketing leader driving brand visibility and sales in FMCG markets.
TanzaniaWhat I'm looking for
I am an accomplished marketing professional with over 14 years' experience in fast moving consumer goods, including eight years in marketing leadership roles at Tanzania Cigarette Company. I specialize in driving brand awareness, distribution availability, and sales performance across regional markets.
Throughout my career I have led branch operations as Branch Supervisor, Branch Lead and Branch Manager, managing HR, stock, fleet and financial resources to improve market presence and achieve sales targets. I have a consistent record of increasing product visibility and ensuring timely market launch of new products.
I bring strong commercial discipline including dealer appointment and KYC maintenance, quarterly and annual performance reviews, and market SWOT analysis to inform corrective actions and opportunity capture. My management training covers leadership, coaching, change management, project management and finance for non-finance managers.
I am strategic, results-oriented and people-focused, with a commitment to customer satisfaction and effective stakeholder coordination to support business growth.
Experience
Work history, roles, and key accomplishments
Branch Manager
Tanzania Cigarette Company
Aug 2014 - Dec 2017 (3 years 4 months)
Led branch operations in Tanga, ensuring new product launches met schedule, increased product visibility at points of sale and maintained resource control across HR, stock and fleet to meet sales targets.
Branch Manager
Tanzania Cigarette Company
Mar 2012 - Aug 2014 (2 years 5 months)
Managed Bukoba branch operations, driving availability and visibility of products, assigning sales targets and reporting performance to HQ for decision making.
Branch Lead
Tanzania Cigarette Company
Apr 2011 - Mar 2012 (11 months)
Led Bukoba branch team, coordinated product availability and promotional activities and supported HR matters including training and policy compliance.
Branch Supervisor
Tanzania Cigarette Company
Apr 2010 - Mar 2011 (11 months)
Supervised branch field activities in Bukoba and Mwanza, ensured merchandising standards at points of sale and implemented promotional events to sustain sales.
Retail Associate
Tanzania Cigarette Company
Feb 2004 - Apr 2010 (6 years 2 months)
Supported retail sales operations by maintaining stock levels, implementing merchandising guidelines and arranging promotional activities to drive product presence.
Marketing Executive
Web Pharmaceuticals
Jan 2003 - Jan 2004 (1 year)
Promoted pharmaceutical products through planned doctor and pharmacy visits, maintained SVLs, achieved monthly sales targets and provided timely field feedback to the country manager.
Marketing Executive
Biocare Health Products
Aug 2001 - Jan 2003 (1 year 5 months)
Executed product promotion and customer visits as a medical representative, building pharmacy and doctor relationships to support sales and distribution.
Sales and Marketing Executive
2M Business Systems
Aug 2000 - Jul 2001 (11 months)
Managed customer relationships, marketed company IT products, monitored stock levels and processed customer orders to meet demand.
Education
Degrees, certifications, and relevant coursework
TTThe Open University of Tanzania
Master of Business Administration, Business Administration
2005 - 2015
Grade: Lower Second Class
Completed a Master Degree in Business Administration with a Lower Second Class honours focusing on marketing and business administration.
SASokoine University of Agriculture
Bachelor of Science, Animal Science
1996 - 2000
Grade: Second Upper Class
Graduated with a Bachelor of Science in Animal Science (Second Upper Class) with coursework including economics, marketing, and development studies.
Kibaha High School
Advanced Certificate of Secondary Education, Secondary Education
1993 - 1995
Grade: Division Two
Attended for Advanced Certificate of Secondary Education Examination (ACSEE) and achieved Division Two.
Lyamungo Secondary School
Ordinary Certificate of Secondary Education, Secondary Education
1989 - 1992
Grade: Division One
Attended for O-level Certificate of Secondary Education Examination (CSEE) and achieved Division One.
Tech stack
Software and tools used professionally
Availability
Location
TanzaniaAuthorized to work in
Job categories
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