At Rollo, I led GEO (AI search optimisation) for client sites, using schema markup, answer-first content, llms.txt and third-party brand mentions. AI citation visibility rose 40% across client sites, alongside placements in Google AI Overviews.
I also ran technical, on-page, off-page and local SEO, and set up measurement with GA4, Google Tag Manager, Search Console and Hotjar. For Unify HQ’s recruitment job portal, applications increased fivefold from May–July to August–October 2025.
At Rollo, I designed, built and optimised 8+ client websites across WordPress, Shopify, Wix and Framer. I also used Claude and AI workflows to automate content production, reporting and build tasks.
At Resolve, I managed the equipment hire company’s website and supported SEO to increase online visibility and site traffic. I also led social media strategy across LinkedIn, Instagram and TikTok, growing followers and engagement on every channel.
