At FLEXIPASS, I tripled organic traffic from around 2,000 to more than 6,000 monthly visitors in under three months, with zero paid ads. I also achieved first-page rankings for dozens of high-intent non-branded keywords.
My SEO work at FLEXIPASS secured a Top-3 ranking for “digital wallet keys,” appearances in Gemini responses and Google’s AI Overview, and a SERP takeover that outranked Google, Apple, and Android support pages.
I also launched and optimized Google Ads and Meta Ads campaigns, improving Quality Score, CTR, and ROAS. I implemented tracking and analytics using Squarespace CMS, Google Tag Manager, GA4, and Search Console.
I graduated from LUISS Guido Carli University with a B.Sc. in Management and Computer Science on a full merit-based scholarship, placing among the top 10 graduates. My thesis examined market structures and competition in Egypt.
