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Federico Granci

@federicogranci

SEO, AEO, GEO & SEA Specialist at SOFTEC SPA, improving search visibility and managing advertising campaigns with budgets up to €200K annually.

Italy

Message

At SOFTEC SPA, I manage and coordinate client projects across SEO, AEO, GEO, and SEA. I coordinate content strategy to support visibility and acquisition goals.

I conduct SEO, AEO, and GEO audits, keyword and prompt research, and metadata and tag optimization. I monitor performance using GA4, GTM, Semrush, and Screaming Frog, and report on results to support data-informed decisions.

I define and manage advertising campaigns with annual budgets up to €200K. Previously, at SQUP, INSIDEAT, I managed editorial work and SEO optimization for group websites and contributed to the broader digital strategy.

Experience

Work history, roles, and key accomplishments

Current

SEO, AEO, GEO & SEA Specialist

Current

SOFTEC SPA

Jan 2023 - Present (3 years 9 months)

Managed and coordinated projects for clients, overseeing content strategy to support visibility and acquisition goals. Conducted SEO, AEO, and GEO audits, keyword and prompt research, and managed advertising campaigns with budgets up to €200K annually.

SEO AEO GEO SEA Keyword Research Prompt Research Meta Tag Optimization Email Marketing GA4 GTM SEMrush Screaming Frog Advertising Campaign Management Performance Analysis Reporting

SEO & SEA Specialist

SQUP, INSIDEAT

Jan 2020 - Dec 2023 (3 years 11 months)

Managed editorial content and SEO optimization for the group's main websites, and developed SEA activities to support visibility. Analyzed and monitored performance continuously, contributing to the overall digital strategy.

SEO SEA Editorial Management Performance Analysis Digital Strategy