At PwC, I own strategy and end-to-end delivery for Credit on UPI, enabling retail banking customers to make UPI payments through a linked credit line. I defined the MVP, requirements, roadmap, and phased rollout across three releases with engineering, data science, and compliance teams.
I use customer feedback, product analytics, support-ticket data, and transaction behaviour to improve payment journeys and credit decisioning. My work expanded eligible customer coverage by about 25%, reduced repeat escalations by about 20%, and lowered UPI Autopay collection failures by about 18%.
Previously at Cognizant, I translated customer research into product decisions for consumer edtech and eBook platforms, helping raise platform ratings from 2.6 to 4.0 and improve content discovery for 30K+ consumers.
