ISIndraja Swaroop
@indrajaswaroop
Senior UX/UI designer focused on user-centered product and brand experiences.
IndiaWhat I'm looking for
I am a Visual Communication and Product Designer with 7+ years of experience shaping digital experiences across UX, UI, and brand communication. I have led end-to-end product and website redesigns that improved engagement (scroll depth +30%), increased CTA clicks (+57%), and raised conversion rates (+37%) while reducing cart drop-offs (-22%).
I excel at building scalable design systems, mentoring designers, and partnering with cross-functional teams to drive growth-driven UX. My work spans user research, usability testing, responsive interfaces, illustration and motion graphics, and email flows (Klaviyo) that improved lead capture for subscription models.
Experience
Work history, roles, and key accomplishments
Senior UX/UI Designer
Cradlewise
Apr 2022 - Jun 2025 (3 years 2 months)
Led website redesign (desktop and mobile) that boosted scroll depth by 30% and increased CTA clicks by 57%; improved conversion rate by 37% and reduced cart drop-offs by 22% through content hierarchy and decision simplification.
Guided new designers and created compelling client presentations and visual concepts for major brands including BMW and McDonald’s to strengthen creative delivery.
Product / UI/UX Designer
Digital Aristotal
Oct 2020 - May 2021 (7 months)
Directed UX improvements in a learning app that streamlined flows and increased student session retention while coordinating design, dev, and product to ship features faster.
UI/UX Designer
Mayadata
Jan 2020 - Mar 2020 (2 months)
Designed product interfaces emphasizing usability and clarity, contributing to improved interface consistency and user understanding across products.
Visual Designer
SmartrHomes
Aug 2018 - Dec 2019 (1 year 4 months)
Developed end-to-end product journeys, visual systems, and scalable design frameworks that aligned design with business objectives.
Education
Degrees, certifications, and relevant coursework
Mayadata
Design
2020 - 2020
Undertook a short-term design-related program or engagement in January to March 2020.
BUBanasthali University
Bachelor’s in Design, Design
2013 - 2017
Completed a Bachelor’s in Design with focus on UI/UX and product interface design from 2013 to 2017.
Availability
Location
IndiaAuthorized to work in
Job categories
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