Muskaan Gupta

I’m a product designer with 4+ years building high-impact systems where logic meets the user, specializing in Fintech, EdTech, and SaaS. I lead end-to-end design—research, prototyping, design systems, and optimisation—delivering measurable business results such as a 58% increase in email conversion and major improvements to purchase and pricing flows.

I excel at cross-functional collaboration, user testing, and rapid prototyping (including Generative AI workflows) to turn complex logic into seamless flows. I bring a detail-driven, over-optimiser mindset that produces multiple strong solutions and drives continuous product refinement.