Deep Prachchhak

I am a Lead UX/Product Designer with over 11 years of experience creating user-centric, scalable digital products across SaaS, enterprise, and consumer platforms. I translate complex business goals into intuitive design systems using Lean UX, agile collaboration, and data-driven insights.

At Apexon I led end-to-end UX and product design for global SaaS and enterprise applications, driving a 45% improvement in user engagement and reducing onboarding time by 40% through strategic redesigns. I redesigned a legacy CRM into a modern SaaS platform and developed scalable design systems that aligned UX with business objectives.

Earlier roles involved designing interfaces, wireframes, and prototypes that increased satisfaction and conversions for B2B and B2C clients, and improving product metrics such as session time and active users through UX optimization. I conduct user research, journey mapping, and usability testing to inform designs that improve accessibility and usability.

I mentor designers, lead cross-functional collaboration, and focus on measurable impact—efficiency gains, conversion lifts, and stronger customer engagement—while advocating for accessibility and design systems that scale.