Open to opportunities

Nini Mariani

@ninimariani1

Message

Market intelligence and lead-gen consultant for agribusiness and investor decisions.

Indonesia

Message

What I'm looking for

I’m looking for a role where my structured market research, competitor insights, and CRM-driven lead generation can directly support investment and go-to-market decisions—ideally in agribusiness or impact-focused environments that value rigorous analysis and repeatable systems.

I’m a research and market-intelligence professional with 10+ years across agribusiness research, cost-benefit analysis, and lead generation. I build structured research, competitor analysis, and CRM-driven lead-generation systems that help international clients, NGOs, and startups make investment and go-to-market decisions.

Recently, I’ve delivered end-to-end lead-generation systems—defining ICPs, running competitor and brand SWOT analysis, and setting up CRM tracking and personalized outreach sequences across Apollo, HubSpot, Lemlist, and Instantly. I also produced competitor-landscape studies (multi-company, multi-country) using desk research and tiered segmentation to surface prioritized growth opportunities, and I’ve authored an FAO-referenced national aquaculture sector report through independent research and structured authorship.

Experience

Work history, roles, and key accomplishments

Current

Lead Generation Consultant

Current

Freelance / Independent Consultant

Jul 2023 - Present (3 years)

Built an end-to-end lead-generation system for a startup, including ICP definition, competitor/brand SWOT analysis, and a CRM tracking system with personalized outreach sequences. Also delivered competitive-landscape studies and repeatable CRM/outreach infrastructure for multiple freelance clients using Apollo, HubSpot, Lemlist, and Instantly.

Lead Generation Market Research Competitive Analysis Ideal Customer Profile (ICP)CRM Management Outreach Sequencing Apollo HubSpot Lemlist Instantly Desk Research

Consultant (FAO)

Food and Agriculture Organization (FAO)

Aug 2022 - Mar 2023 (7 months)

Researched, structured, and authored Indonesia’s official national aquaculture sector report, resulting in a published country report used as an FAO reference document.

Research

Agri-food Research Officer

Yayasan Inobu

Jan 2021 - Aug 2022 (1 year 7 months)

Developed investment and funding research deliverables for smallholder nutmeg producers and community-based ecosystem restoration, including a cost-benefit financial model and a multi-stakeholder funding roadmap. Conducted primary consumer and market-share research to support product-development direction and authored final strategic reports.

Cost Benefit Analysis Financial Modeling NPV Net B C Ratio Roadmapping Community Income Generation Model Design Product Development Post Harvest Development Research

Costing Analyst (Pricing)

PT. Panarub Industry

Jul 2014 - Jul 2018 (4 years)

Analyzed supplier pricing across raw materials, processing, labor, and profit margin to align supplier pricing agreements to true production cost, including direct negotiation with suppliers. Conducted on-site manufacturing-process audits and delivered scheduled daily/weekly/monthly audit reporting.

Costing Pricing Analysis Negotiation Process Auditing Audit Reporting

Sales Administrator

Sugar Group Company

Jan 2014 - Jun 2014 (5 months)

Administered sales tracking systems to maintain accurate sales records across the sales team, including quantity, product type, and customer data.

Sales Administration Customer Data Management

Store Manager

PT. Century Franchisindo

Dec 2012 - Nov 2013 (11 months)

Managed daily store operations for a drugstore location, including stock control, staff scheduling, sales performance, and store administration. Maintained consistent stock accuracy and staff coverage.

Store Operations Stock Control Staff Scheduling Sales Performance Management