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Muhammad Yoga Prasetyo

@muhammadyogaprasetyo

Market Research Analyst at PT Kanca Sukses Bersama, turning marketplace and customer data into product opportunities and business recommendations.

Indonesia

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At PT Kanca Sukses Bersama, I research markets and competitors to support product and business decisions. I map demand, competitor products, pricing, claims, positioning, and market opportunities.

I combine customer insights, marketplace keywords, category benchmarks, and competitive research to evaluate product opportunities. I also analyze Voice of Customer and product sentiment, including more than 5,000 Shopee reviews and 1,000 TikTok reviews or data points, to identify consumer needs and recommendations.

I analyze TikTok Shop Affiliate, content, and creator performance using funnel, cohort, and lifecycle metrics. I also develop weekly reporting that connects performance gaps with business diagnoses and recommended next actions.

Experience

Work history, roles, and key accomplishments

Market Research & Analyst

PT Kanca Sukses Bersama

Oct 2025 - Dec 2025 (2 months)

Conducted market and competitive research, product opportunity research, and affiliate performance analysis. Developed weekly business reporting and identified winning patterns for marketing and sales materials.

Market Research Competitive Intelligence Consumer Insights Sentiment Analysis Market Sizing Product Opportunity Analysis TikTok Shop Affiliate Analytics Funnel Analysis Cohort Analysis Content Analytics Executive Reporting

Data Entry & Collection Support Coordinator

PT Grab Teknologi Indonesia

Jun 2024 - Mar 2025 (9 months)

Conducted quality assurance monitoring of competitor service performance and real-time performance monitoring for 10+ merchant partners. Coordinated with teams on administrative documents and data processing.

Quality Assurance Data Processing Coordination Monitoring

Graphic Designer

PT Nara Medic

Jul 2022 - Dec 2024 (2 years 5 months)

Developed company packaging and branding designs based on client needs.

Graphic Design Branding Packaging Design

Technical Service Intern

Genial Digital Nusantara

Jan 2024 - Apr 2024 (3 months)

Provided user coaching, troubleshooting, and technical support to maintain quality and user experience. Conducted cross-team calibration and prepared administrative documentation and operational reports.

Technical Support Troubleshooting Coaching Documentation Reporting

Data Entry & Checking Intern

Dinsosnakertrans Yogyakarta

Jan 2022 - Feb 2022 (1 month)

Supported social program dataset processing through accurate and efficient data entry and verification.

Data Entry Data Verification Data Processing

Education

Degrees, certifications, and relevant coursework

Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Bachelor's Degree, Sociology

2020 - 2024

Grade: 3.7

Activities and societies: Contributor to a study program book chapter: Pernak-pernik Kebudayaan dalam Sudut Pandang Sosiologi.

Pursued a Bachelor's Degree in Sociology, graduating with a GPA of 3.7. Contributed to a study program book chapter titled 'Pernak-pernik Kebudayaan dalam Sudut Pandang Sosiologi'.