NI
Open to opportunities

Nina Israelsen

@ninaisraelsen

Innovative Senior Product Designer with a Passion for User-Centered Design

United Kingdom
Message

What I'm looking for

I am looking for a job that values user-centered design and offers opportunities for professional growth.

I am particularly interested in roles that involve leading projects, and delivering crucial insights, and designing digital products that are accessible and inclusive.

I am an innovative Senior Product Designer with a passion for user-centered design. With expertise in designing digital solutions for diverse markets, including native apps, cross-platform apps, websites, software, SaaS platforms, and UI deliverables, I specialize in the end-to-end design process from idea to launch. My experience covers user research, UX design, ideation, interaction design, prototyping, and product delivery. I have a track record of leading successful projects, including a 5-star rated reminder app for the App Store and a greenfield health app that received government grants and recommendations from specialists, medical staff, and patients.

As a user advocate, I ensure that my designs align with user needs, context of use, and requirements. I have led large user research projects involving and improved UX/UI design within booking and checkout processes, resulting in significant ROI boosts for clients. I am skilled in leading research projects, delivering crucial insights to inform design decisions, and designing digital products that are accessible and inclusive. I have a strong background in the medical and clinical field, conducting field studies, observations, interviews, and other research activities.

In my current role as a Senior Product Designer at Direct Ferries, I collaborate closely with cross-functional teams to lead UX/UI design initiatives and deliver presentations to stakeholders. I mentor senior stakeholders in user research and UX design and actively contribute to the development of the design system. Throughout my career, I have collaborated with global teams in agile environments and have utilized design systems to create consistent visual identities and user experiences. I am passionate about creating impactful and user-centric designs that drive business success.

Experience

DF
Current

Senior Product Designer

Direct Ferries

Dec 2023 - Present (5 months)

Leading UX/UI design initiatives in check out, collaborating closely with 10 developers, QA (quality assurance), cross-functional teams, customer support, marketing and product managers. Ideate and design improvements and deliver presentations to stakeholders. Mentoring senior stakeholders in user research and UX Design. Leading research projects, executing various research methods

DO

Senior UX Designer

DocComs

Jan 2022 - Jan 2023 (1 year)

Redesigned a complex medical start-up as the sole designer. Introduced new architecture, enhancing user experience and user interface on live product. Developed style guides and design systems for consistent visual identity and user experience across application. Collaborated with a compliance officer to secure six accreditations, including NHS Digital (National Health Service) and WCAG (Web Conte

HS

Senior Product Designer

Henry Schein

Dec 2022 - Jun 2023 (6 months)

Led a comprehensive research project, delivering findings and recommendations involving 30,000 users. Conducted user interviews and visited dental practices. Enhanced UX/UI design of live product. Utilised design systems and created design components. Collaborated with global teams in an agile cross-functional environment in 6 countries.

AL

Project Lead

Almedo Ltd

Jan 2016 - Jan 2022 (6 years)

Founder and designer of start-up. Multilanguage reminder app to enhance the quality of life for families and children. Led end-to-end design and launch of the product. Conducted comprehensive user research projects (qualitative & quantitative) and actively did ideation, UX design, interaction design, sketching, wireframing, UI design, prototyping and testing of the app. Collaborating with external

HU

Senior Product Designer

Hurtigruten

Jul 2022 - Dec 2022 (5 months)

Designed conceptual website and app for internal loyalty program pitch. Designed UX/UI improvements on the live products, achieving an 80% conversion increase. Mapped out booking site to identify flows and IA (Information Architecture). Collaborated internationally in agile cross-functional teams. Utilised design system.

DN

Project Lead

DANI NOVA

Apr 2010 - Jan 2016 (5 years 9 months)

Creative innovator and designer of greenfield health app to improve quality of life and reduce risk of serious illness. Led and actively performing end-to-end design process, such as user experience design, user research, user interface design, prototyping and information architecture. Conducted national and international user research using field studies, observations, usability testing and inter

I-

Design Consultant

I-DESIGN

Apr 2002 - Jan 2016 (13 years 9 months)

Responsible for client meetings, design (UX/UI) and collaborated with external companies. End-to-end design process, encompassing wireframing, ideation, prototyping, and conducting user research. Experienced in collaborating with clients across different industries and sizes, including e-commerce, associations and clinics. Held workshops for clients in UX/UI design principles and guest instructor

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