I am an innovative Senior Product Designer with a passion for user-centered design. With expertise in designing digital solutions for diverse markets, including native apps, cross-platform apps, websites, software, SaaS platforms, and UI deliverables, I specialize in the end-to-end design process from idea to launch. My experience covers user research, UX design, ideation, interaction design, prototyping, and product delivery. I have a track record of leading successful projects, including a 5-star rated reminder app for the App Store and a greenfield health app that received government grants and recommendations from specialists, medical staff, and patients.
As a user advocate, I ensure that my designs align with user needs, context of use, and requirements. I have led large user research projects involving and improved UX/UI design within booking and checkout processes, resulting in significant ROI boosts for clients. I am skilled in leading research projects, delivering crucial insights to inform design decisions, and designing digital products that are accessible and inclusive. I have a strong background in the medical and clinical field, conducting field studies, observations, interviews, and other research activities.
In my current role as a Senior Product Designer at Direct Ferries, I collaborate closely with cross-functional teams to lead UX/UI design initiatives and deliver presentations to stakeholders. I mentor senior stakeholders in user research and UX design and actively contribute to the development of the design system. Throughout my career, I have collaborated with global teams in agile environments and have utilized design systems to create consistent visual identities and user experiences. I am passionate about creating impactful and user-centric designs that drive business success.