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Nina IsraelsenNI
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Nina Israelsen

@ninaisraelsen

Research-Driven UX Product Designer, Innovative Designs, Creates inclusive design & boosting revenue

United Kingdom
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Innovative Senior Product Designer with a passion for user-centered design and extensive experience in designing digital solutions for

B2B and B2C markets. Proficient in designing native apps, cross-platform apps, websites, software, SaaS platforms, and UI

deliverables. Specialising in the end-to-end design process from idea to launch, including user research, UX design, ideation,

interaction design, prototyping, and product delivery.

Core skills

User Research Leadership: Expert in leading research projects and delivering critical insights to inform design decisions

Inclusive Design: Skilled in creating accessible and inclusive digital products that meet WCAG standard

User Advocacy: Dedicated to ensuring designs meet user needs, contexts, and requirements

Ideation: Skilled in ideating innovative solutions for complex problems and identifying opportunities for new Unique Selling Points (USPs)

Best practise: Promote best practise UX/UI, design guidelines and standards

Experience

Work history, roles, and key accomplishments

Mayor of London logoML
Current

Senior UX Designer and Service designer

Mayor of London

Aug 2024 - Present (1 year 1 month)

Leading end-to-end design and research for a national SaaS platform serving 2 million users and 18,000 datasets, ensuring secure, compliant access under complex regulations. Co-writer of a UX Playbook, mentoring team members, and facilitating workshops. Planning strategies and user research, delivering analysis, journey maps, and reports.

Direct Ferries logoDF

Senior Product Designer

Direct Ferries

Dec 2023 - Jul 2024 (7 months)

Leading UX/UI design initiatives in check out, collaborating closely with 10 developers, QA (quality assurance), cross-functional teams, customer support, marketing and product managers. Ideate and design improvements and deliver presentations to stakeholders. Mentoring senior stakeholders in user research and UX Design. Leading research projects, executing various research methods

Creative Navy logoCN

Senior UX designer

Creative Navy

Jan 2024 - May 2024 (4 months)

Collaborated as part of a six-member design team on a project with Creative Navy, within the context of King's College London
▪ The entire team worked end-to-end on healthtech project, which include user research, ideation, sketching, wireframes, prototyping, UI
design and presentation

Henry Schein logoHS

Senior Product Designer

Henry Schein

Dec 2022 - Jun 2023 (6 months)

Led a comprehensive research project, delivering findings and recommendations involving 30,000 users. Conducted user interviews and visited dental practices. Enhanced UX/UI design of live product. Utilised design systems and created design components. Collaborated with global teams in an agile cross-functional environment in 6 countries.

Hurtigruten logoHU

Senior Product Designer

Hurtigruten

Jul 2022 - Dec 2022 (5 months)

Designed conceptual website and app for internal loyalty program pitch. Designed UX/UI improvements on the live products, achieving an 80% conversion increase. Mapped out booking site to identify flows and IA (Information Architecture). Collaborated internationally in agile cross-functional teams. Utilised design system.

DocComs logoDO

Senior UX Designer

DocComs

Jan 2022 - Jun 2022 (5 months)

Redesigned a complex medical start-up as the sole designer. Introduced new architecture, enhancing user experience and user interface on live product. Developed style guides and design systems for consistent visual identity and user experience across application. Collaborated with a compliance officer to secure six accreditations, including NHS Digital (National Health Service) and WCAG (Web Conte

AL

Project Lead

Almedo Ltd

Jan 2016 - Jan 2022 (6 years)

Founder and designer of start-up. Multilanguage reminder app to enhance the quality of life for families and children. Led end-to-end design and launch of the product. Conducted comprehensive user research projects (qualitative & quantitative) and actively did ideation, UX design, interaction design, sketching, wireframing, UI design, prototyping and testing of the app. Collaborating with external

DN

Project Lead

DANI NOVA

Apr 2010 - Jan 2016 (5 years 9 months)

Creative innovator and designer of greenfield health app to improve quality of life and reduce risk of serious illness. Led and actively performing end-to-end design process, such as user experience design, user research, user interface design, prototyping and information architecture. Conducted national and international user research using field studies, observations, usability testing and inter

I-DESIGN logoID

Design Consultant

I-DESIGN

Apr 2002 - Jan 2016 (13 years 9 months)

Responsible for client meetings, design (UX/UI) and collaborated with external companies. End-to-end design process, encompassing wireframing, ideation, prototyping, and conducting user research. Experienced in collaborating with clients across different industries and sizes, including e-commerce, associations and clinics. Held workshops for clients in UX/UI design principles and guest instructor

Education

Degrees, certifications, and relevant coursework

Maynooth University logoMU

Maynooth University

Master of Science, Design Innovation

0

Grade: #

Activities and societies: Service design, innovation, presentation, ideation

Master of Science in Design Innovation.

IBM Corporation logoIC

IBM Corporation

Professional Certificate, Artificial Intelligence / Design Thinking

0

Grade: #

Activities and societies: AI applications · AI ethics · Artificial neural networks · Chatbots Deep learning · Machine learning · Natural language processing · Watson Studio

Completed IBM Artificial Intelligence Fundamentals (6-course series) and IBM Enterprise Design Thinking certificates.

King's College London logoKL

King's College London

Postgraduate Certificate, User Experience Design

Grade: Distinction

Postgraduate certificate in User Experience Design awarded with Distinction.

NC

Northern University College

Advanced Diploma, Computer Science

0

Grade: #

Activities and societies: Programming, development, design, usability, user experience, software engineering, organisation, Design patterns

Advanced diploma in Computer Science completed as a 2.5-year full-time programme.

UX Design Institute (Glasgow Caledonian University) logoUU

UX Design Institute (Glasgow Caledonian University)

Professional Diploma, UX Design

Professional Diploma in UX Design delivered by the UX Design Institute in partnership with Glasgow Caledonian University.

Interaction Design Foundation logoIF

Interaction Design Foundation

Professional Certificates, User Experience Design

Completed multiple Interaction Design Foundation courses including AI for Designers, UX Management, Usability Testing, and Mobile UX.

Falmouth University logoFU

Falmouth University

Postgraduate Certificate, User Experience Design

Postgraduate Certificate in User Experience Design covering UX principles and practical methods.

Interaction Design Foundation logoIF

Interaction Design Foundation

Certificate, User Experience and Interaction Design

Completed multiple Interaction Design Foundation courses including Artificial Intelligence Fundamentals, User Research – Methods and Best Practices, UX Management: Strategy and Tactics, Dynamic User Experience, Web Design for Usability, Conducting Usability Testing, Mobile User Experience, and UX Design Circuit.

General Assembly logoGA

General Assembly

Certificate, User Experience Design

Completed General Assembly coursework related to user experience and practical UX design skills, including participation in UX Design Circuit-related training.

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Nina Israelsen - Senior UX Designer and Service designer - Mayor of London | Himalayas