Maria Borysova
@mariaborysova
Product designer using AI and design systems to lead 0→1 launches and grow ARR in complex global ecosystems.
United KingdomWhat I'm looking for
I’m a product designer with 12+ years in tech and 8 years in product design, focused on leading 0→1 initiatives in complex global ecosystems. I currently drive multi-million ARR through AI-driven automations at Amazon, bringing clarity from discovery through delivery.
At Amazon, I defined a 0→1 strategy for a paid product launch and designed an end-to-end experience that scales. I built document customisation tooling enabling 50K+ global sellers to automate branded fulfilment workflows, and led AI strategy that optimised seller workflows and automated fulfilment processes by 20%.
Previously, I redesigned an AI-based clinical ops platform to help the sales team secure multi-million USD contracts with Tier-1 payers, collaborating with clinical SMEs and data scientists and leading a team of 2 designers. I’ve also delivered measurable growth through lead growth experimentation, including a 20% uplift in user registration and up to 24% conversion gains by restructuring and optimizing content.
Beyond product work, I’ve designed scalable UI systems (including biometric data visualization) and built comprehensive design systems in Figma across multiple sub-products to reduce design downtime. I’m equally energized by research-driven, data-driven design, workshop facilitation, and sharing insights through 20+ public talks on the future of design.
Experience
Work history, roles, and key accomplishments
Defined a 0→1 strategy for a paid product launch and designed the end-to-end experience, driving multi-million ARR from discovery through delivery. Built scalable document customisation tooling for global sellers and led AI strategy to optimize seller workflows, establish AI UX standards, and automate fulfillment processes.
Led growth experimentation resulting in a 20% uplift in user registration for productivity tools used by 50K+ B2B clients. Grew conversion of document pages up to 24% through content restructuring and optimization.
Lead Product Designer
Bodyspec
May 2022 - Jun 2023 (1 year 1 month)
Designed a new UI system for biometric data visualization (DEXA scans). Led research and managed a cross-functional group of 5 specialists, contributing to a 20% increase in user satisfaction and a 30% reduction in appointment booking time after redesign.
Product Designer
Cold Start
Dec 2020 - Jun 2022 (1 year 6 months)
Optimized provider-patient flows to increase user activation by 130%. Reduced designer onboarding time by creating exhaustive user journey maps, personas, and company brand decks.
UX Designer
Aitheon
Aug 2018 - Nov 2020 (2 years 3 months)
Built a comprehensive design system in Figma spanning 8 sub-products, including a unified component library, token structure, and usage documentation. Reduced design downtime by standardizing UI patterns and documentation.
UI/UX Designer
Thyforlife
Apr 2018 - Aug 2018 (4 months)
Designed a mobile application for managing complex clinical disorders, including cancer care, working contractually alongside medical professionals to ensure clinical accuracy. Supported rollout to 10K patients.
Chief Marketing Officer
OpsWay
Jan 2017 - Jan 2018 (1 year)
Developed and implemented marketing and sales strategy. Led a team of 7 marketers.
Education
Degrees, certifications, and relevant coursework
Kyiv National Economic University
Bachelor of Marketing, Marketing
Grade: Top 10% of students
Completed a Bachelor of Marketing at Kyiv National Economic University, graduating in the top 10% of students.
Availability
Location
United KingdomAuthorized to work in
Website
maryborysova.comJob categories
Skills
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