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Nikola Igic

@nikolaigic

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Head of Fulfillment at AI Commerce Group, leading account management and fulfillment after managing $15M+ in ad spend.

Serbia

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At AI Commerce Group, I led the account management team and coordinated fulfillment across account managers, media buyers, video editors, and VAs. I built team SOPs, playbooks, training, and automations, while handling client onboarding, escalations, and retention.

As a freelance Media Buyer & E-commerce Consultant, I’ve planned and scaled Meta campaigns for e-commerce, digital product, and local service businesses, managing $15M+ in ad spend. I also shape creative strategy, improve offers and funnels, and set up tracking with Meta Pixel, Conversions API, and Google Tag Manager.

Experience

Work history, roles, and key accomplishments

Current

Media Buyer & E-commerce Consultant

Current

Freelance

Jan 2018 - Present (8 years 9 months)

Plan, launch and scale Meta ad campaigns for e-commerce, digital product and local service businesses. Managed $15M+ in total ad spend, owning budgets and ROAS, CPA and MER targets.

Head of Fulfillment

AI Commerce Group

Jan 2026 - Oct 2026 (9 months)

Orchestrated fulfillment across account managers, media buyers, video editors and VAs. Led the account management team, set KPIs, and built SOPs and automations for the fulfillment team.

Team Leadership Performance Management Hiring Training SOPs Playbooks Automation Client Onboarding Escalation Handling KPI Reporting Meta Ads Account Management

Account Manager

AI Commerce Group

Sep 2025 - Jan 2026 (4 months)

Managed a portfolio of e-commerce client stores end to end. Planned, launched and optimized Meta ad campaigns, ran creative testing and reported performance to clients.

Meta Ads Campaign Management Creative Testing Offer Optimization Funnel Optimization Client Reporting Coaching