Nikko Dela Cerna

I work with brands that want social media to feel more stable and intentional. Most of the time, the issue isn’t ideas—it’s consistency, and content doesn’t always make it out properly or execute in a scattered way.

My work sits between planning and execution: I build content workflows, set up editorial calendars, and manage how content moves from idea to posting. Over time, I’ve focused more on the operational side of content—how teams get things done without losing consistency.

In my recent role as a Social Media Marketing Manager for Lifewellph, I handled daily work across Facebook, Instagram, and TikTok with a consistent campaign alignment. I set up calendars, improved approval-to-scheduling publishing workflows, adjusted captions and messaging based on performance, and used performance data to guide what to prioritize—driving engagement increases of 20–35%.

Previously, as a Digital Marketing Consultant, I supported small businesses with social media campaigns, short-form video and branded visuals, and scheduling/rollout management. I’m most energized by building systems that make publishing predictable instead of reactive—so growth comes from steadier execution, not last-minute scrambling.