Kristin Ferguson
@kristinferguson
Social Media Strategist and Content Creator across TikTok and Instagram, growing an audience to 60,000+.
United StatesWhat I'm looking for
Across TikTok and Instagram, I’ve grown a combined social media audience to 60,000+ through targeted content strategy and community engagement. I develop platform-specific content and strategies to build brand presence and drive engagement.
As a Social Media Strategist/ Content Creator, I create short-form video, static visuals, and UGC-style content. I manage paid collaborations, negotiate partnerships, brief talent, and track campaign performance.
At Sheltering Tree Consultants, I designed and implemented integrated marketing strategies for the Ministry of Social Services in The Bahamas. I conducted market and competitor research, prepared creative briefs, and delivered monthly performance reports with optimization recommendations.
As a Product Consultant at Unilever, I advised on product development for Vaseline, including formulation, positioning, and packaging. I also collaborated with cross-functional teams to translate consumer insights into product improvements and go-to-market tactics.
Experience
Work history, roles, and key accomplishments
Strategic Marketing Specialist
Sheltering Tree Consultants
Jan 2024 - Present (2 years 9 months)
Designed and implemented integrated marketing strategies to increase brand awareness and generate qualified content for the Ministry of Social Services in The Bahamas. Conducted market and competitor research to inform positioning and messaging.
Social Media Strategist/ Content Creator
Self Employed
Jan 2016 - Present (10 years 9 months)
Developed and executed end-to-end social media strategies and content calendars across TikTok, Instagram and emerging platforms. Grew combined social audience to 60,000+ through targeted content, community management and consistent posting.
Advised on product development for Vaseline, providing recommendations on formulation, positioning, and packaging. Collaborated with cross-functional teams to translate consumer insights into product improvements and go-to-market tactics.
Administrative Assistant
STARCO Building Company
Jan 2015 - Dec 2024 (9 years 11 months)
Managed daily office operations including scheduling, correspondence, and document management. Handled invoicing, vendor coordination, and basic bookkeeping tasks.
Education
Degrees, certifications, and relevant coursework
Winston-Salem State University
Bachelor of Arts, Mass Communications
2023 -
Activities and societies: Dean's List 2025-2026; SNCURCS Presentation Scholar
Pursuing a Bachelor of Arts in Mass Communications, with Dean's List recognition for 2025-2026 and SNCURCS Presentation Scholar.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
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