Open to opportunities

Nikita Pathak

@nikitapathak1

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Results-driven Social Media Manager who turns content strategy into brand growth and engagement.

India

Message

What I'm looking for

I’m looking for a role where I can own social media strategy end-to-end—building content calendars, launching campaigns, and using analytics to grow engagement and followers with a strong brand voice.

I’m a results-driven Social Media Manager with 4+ years of experience managing and growing brands across construction, fitness, lifestyle, and consumer products. I combine content strategy, social media management, and content writing to build visibility, trust, and momentum.

I develop and execute social media strategies across Instagram, Facebook, and Twitter/X, and I manage LinkedIn marketing as well. I plan content calendars, create posts and captions, and run campaigns designed to strengthen brand storytelling and audience engagement.

I work across multiple client accounts simultaneously while maintaining quality and publishing consistency. Through competitor research and market analysis, I identify content opportunities and industry trends, then refine tactics using social media insights and performance metrics (including engagement and campaign results).

In multiple engagements, I helped achieve a 30% increase in followers and a 25% improvement in engagement through strategic content planning and community management. I also support on-camera reel content, customer engagement, and brand reputation with a clear, audience-first approach.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager & Content Strateg

Current

Integrity Structures Solar Structures Brand

Dec 2024 - Present (1 year 7 months)

Developed and implemented content strategies aligned with brand positioning and industry relevance. Managed daily social media operations and conceptualized, shot, and appeared in short-form video reels delivering educational and brand-led messaging.

Content Strategy Social Media Operations Branding On Camera Presentation Content Conceptualization Video Content Production

Current

Social Media Manager & Content Writer

Current

Active Aura Hub

Dec 2024 - Present (1 year 7 months)

Managed the end-to-end social media presence for a Boise-based fitness and cosmetics brand. Developed and executed content strategies focused on brand awareness, product visibility, and lifestyle positioning, including directing on-camera content shoots and editing reels.

Social Media Management Content Strategy Brand Awareness Content Creation Video Editing

Current

Social Media Manager & Content Writer

Current

Freelance

Mar 2022 - Present (4 years 4 months)

Developed and executed social media strategies across Instagram, Facebook, and Twitter/X for multiple client accounts. Created and managed content and campaign creatives to improve brand visibility and audience engagement.

Social Media Strategy Social Media Management Content Strategy Content Writing Social Media Campaigns Reels and Video Planning Audience Engagement Brand storytelling Instagram Facebook Twitter Community Management

Social Media Manager & Content Writer

Crazy Virality

Aug 2024 - Nov 2024 (3 months)

Built customized social media strategies and managed planning, scheduling, and publishing across Instagram and Facebook. Performed competitor research and audience analysis, coordinated influencer collaborations, and used social media insights and Google Analytics to refine content.

Social Media Strategy Content Planning Content Scheduling Content Publishing Audience Analytics Competitor Research Influencer Collaboration Brand Partnerships Social Media Analytics Google Analytics Instagram Facebook

Social Media Manager & Content Writer

Brainbean Technolabs

Sep 2023 - Feb 2024 (5 months)

Developed and executed social media strategies across Instagram, Facebook, and Twitter/X to improve brand visibility and audience engagement. Also managed email marketing campaigns with audience segmentation and performance tracking.

Instagram Marketing Facebook Marketing Twitter Content Creation Content Curation Content Scheduling Social Media Strategy Email Marketing Audience Segmentation Brand Consistency

Social Media Manager

D Art Designer

Jan 2023 - Jul 2023 (6 months)

Managed multiple client social media activities while maintaining content quality and publishing consistency. Conducted competitor research, planned monthly content calendars, and optimized content based on performance.

Social Media Strategy Customer Engagement Competitor Research Market Analysis Content Production Social Media Analytics Content Performance