Niharika Pabba
@niharikapabba
I’m an Operations & Growth Executive shaping data-driven marketing and demand generation.
IndiaWhat I'm looking for
I’m an MBA (International Master in Business) candidate at SDA Bocconi Asia Center with a Mechanical Engineering background and one year of experience in growth-focused roles. At MMR Mining Equipments Private Limited, I led strategic bid and commercial proposals for marketing and growth initiatives, contributing to a 20% increase in divisional profitability, while mapping customer journeys to improve digital communication and buyer experience across sales touchpoints.
I build insight-led GTM narratives and support sales enablement by leveraging ERP insights to segment customers and personalise outreach. I also automate enquiry tracking and follow-ups with Zapier, and I’m Lean Six Sigma Green Belt–trained in root cause analysis and process optimisation; I bring that same data-driven mindset from my demand generation work across dashboards and multi-channel campaigns.
Experience
Work history, roles, and key accomplishments
Social Media Marketing Intern
MJ Marketing Consultancy
Jan 2026 - Feb 2026 (1 month)
Developed brand strategy and digital positioning for multiple SME clients and executed integrated marketing campaigns with a creative team. Created data-driven content calendars to improve brand visibility and social media performance.
Inside Sales Intern
Glowlogics Solutions Private Limited
Apr 2025 - May 2025 (1 month)
Designed and ran a multi-channel demand generation system using WhatsApp and Instagram and monitored campaign performance in real time. Performed market/competitor/consumer analysis to refine positioning and messaging, generating 6,000+ qualified leads and supporting revenue contribution.
Operations & Growth Executive
MMR Mining Equipments Private Limited
Jun 2023 - May 2024 (11 months)
Led bid and commercial proposal work supporting marketing and growth initiatives, contributing to a 20% increase in divisional profitability. Owned customer journey and digital communication improvements, using ERP insights and marketing automation to support sales enablement and lead-to-conversion efficiency.
CSR Trainer
RICE
Jan 2025 - Present (1 year 7 months)
Trained participants in communication and employability skills and supported structured delivery and mentoring.
Campaign Head at Airtel Marathon
Airtel Marathon (Hyderabad Runners)
Jan 2022 - Present (4 years 7 months)
Led execution and on-ground engagement to drive participation and visibility for the Airtel Marathon event.
Nrithya Head (Flashmob & Dance)
SNIST
Led large teams and coordinated live flashmob and dance execution, ensuring structured delivery and audience engagement.
Social Media Head of Cultural Committee
SDABAC
Owned content planning and execution for event communication and analyzed engagement performance to iteratively improve reach and interaction.
Education
Degrees, certifications, and relevant coursework
SDA Bocconi Asia Center
International Master in Business, Business
2024 - 2026
International Master in Business program at SDA Bocconi Asia Center in Mumbai from 2024 to 2026.
Sreenidhi Institute of Science and Engineering
Bachelor of Engineering (Mechanical), Mechanical Engineering
2019 - 2023
Bachelor of Engineering (Mechanical) at Sreenidhi Institute of Science and Engineering in Hyderabad from 2019 to 2023.
Availability
Location
IndiaAuthorized to work in
Portfolio
niharika-pabba-kbmwd99.gamma.siteJob categories
Skills
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