Durka Muthumalai
@durkamuthumalai
Marketing strategist and CXO operations manager driving growth, retention, and brand visibility.
IndiaWhat I'm looking for
I am a marketing strategist and CXO operations professional with six years in growth, communications, and executive operations, plus nine years anchoring high-profile corporate and government events. I combine strategic insight with strong stakeholder relationships to deliver measurable results—fueling 40–60%+ increases in qualified leads, lifting conversions by 22%, and boosting social reach by 160%.
I have led regional B2B initiatives, supported CXOs with calendar and priority management, and driven retention-focused strategies that improved client and student retention by 25%. My background includes hands-on SEO and digital campaign work (achieving a 59% traffic increase in 10 days), internships with Deloitte and others, and roles that span business development, public speaking, and event leadership.
Experience
Work history, roles, and key accomplishments
Growth Demand Marketing Strategist
Parihaa
Jan 2023 - Dec 2024 (1 year 11 months)
Designed targeted regional campaigns that lifted conversion rates by 22% and grew qualified leads 40–60%, while increasing social reach 160% through user-driven content.
Business Development Officer
Parihaa
Jan 2023 - Dec 2024 (1 year 11 months)
Expanded client base by identifying new markets and signing contracts, improving regional conversion and retention through targeted initiatives and account management.
Executed creative experiments and SEO practices that increased engagement 20–25% and drove a 59% traffic uplift in 10 days while preparing competitor benchmarks for senior teams.
Marketing Executive / CXOs Manager
Lakshmi & Co.
Jan 2019 - Dec 2021 (2 years 11 months)
Led regional B2B marketing and trade exhibitions, drove campaigns for seasonal and bulk sales, and supported CXO operations to improve market intelligence and strategic decisions.
Education
Degrees, certifications, and relevant coursework
PSG Institute of Management
Master of Business Administration, Marketing
Completed an MBA with a focus on Marketing, emphasizing strategic marketing, campaign design, and CXO-level stakeholder coordination.
PTPSG College of Technology
Bachelor of Science, Applied Mathematics & Computational Sciences
Studied Applied Mathematics and Computational Sciences, covering quantitative methods and computational problem solving.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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