Niharika kaushik
@niharikakaushik1
I drive enterprise SEO and organic growth for banking and financial services brands.
IndiaWhat I'm looking for
At Performics India, I manage a ₹50L+ enterprise portfolio across banking brands, maintaining 100% client retention while leading cross-functional delivery across content, development, UX, analytics, and design.
I've driven measurable organic growth for brands including YES Bank, IndusInd Bank, IDFC FIRST Bank, Kotak Private Banking, Hero Fincorp, and TATA Capital. My work has delivered 177% YoY growth in impressions, 87% more clicks, 100% traffic growth, approximately 20K monthly organic leads, and a 37% increase in YES Bank lead generation.
I build enterprise search strategies spanning technical SEO, SXO, content expansion, website migrations, AI search optimization, and conversion-focused optimization. I’ve audited 3,000+ page websites, supported migration recovery within two months, and helped publish and optimize 100+ content assets in a month.
Alongside agency work, I consult directly with business owners on SEO and paid media strategy, from discovery and proposals through execution and reporting. My Ph.D. research examines SEO in the Indian banking sector, bringing academic depth to practical digital growth work.
Experience
Work history, roles, and key accomplishments
Business Manager
Performics India
Apr 2026 - Present (4 months)
Manages a ₹50L+ enterprise portfolio with 100% client retention, leading cross-functional teams and executing digital transformation initiatives including website migrations and content expansion programs.
SEO Consultant
Visolent Capital
Mar 2026 - Aug 2026 (5 months)
Independently acquired and managed the client engagement from discovery to reporting. Built a six-month execution roadmap and developed a complete organic growth roadmap for the financial services industry.
Associate
Performics India
Oct 2024 - Apr 2026 (1 year 6 months)
Independently managed key BFSI accounts, overseeing strategy execution, project management, and client communication. Conducted enterprise SEO and SXO audits across 3,000+ page websites.
SEO Consultant
EPDM Coatings
Oct 2025 - Dec 2025 (2 months)
Developed commercial keyword strategy and PPC planning, identified technical and structural issues affecting organic performance, and recommended commercial landing pages. Planned Google Ads campaigns and collaborated with the business owner to align digital marketing with lead generation objectives.
Analyst
Performics India
Feb 2022 - Sep 2024 (2 years 7 months)
Executed SEO and digital growth initiatives across banking, lending, and investment portfolios through keyword research, content strategy, technical audits, and performance monitoring.
SEO Consultant
Portrait Ease
Nov 2023 - Nov 2023 (0 months)
Provided technical diagnostic and implementation roadmap, on-page optimization, content quality, metadata, indexation, internal linking, and keyword opportunities. Delivered a prioritized implementation roadmap with quick wins and technical fixes.
Trainee Analyst
Performics India
Oct 2021 - Jan 2022 (3 months)
Assisted in conducting website audits, keyword research, content reviews, and performance tracking for TATA Capital. Gained direct experience with Google Analytics, Search Console, SEMrush, and technical website analysis.
SEO & Digital Growth Consultant
Freelance
Worked directly with business owners to identify growth opportunities, pitch digital strategies, and independently manage projects from discovery and proposal through execution and reporting across SEO and paid media initiatives.
Education
Degrees, certifications, and relevant coursework
Lords University
Doctor of Philosophy, Commerce
2022 - 2025
Pursued a Ph.D. in Commerce with research focused on SEO in the Indian Banking Sector.
Lords University
Master of Commerce, Accountancy & Business Statistics
2020 - 2022
Completed a Master of Commerce with a focus on Accountancy and Business Statistics.
Lords University
Bachelor of Commerce, Accountancy & Business Statistics
2017 - 2020
Completed a Bachelor of Commerce with a focus on Accountancy and Business Statistics.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Skills
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