At JSW One Platforms, I lead digital growth for JSW One MSME, owning acquisition and activation through to orders and building AI-led workflows that connect campaign, CRM pipeline, and app analytics data. As Performance Marketing Manager, I cut cost per order 70% while orders grew 3.6× on near-flat spend.
Before JSW One, I managed digital marketing at Ufaber Edutech and Animall Technologies, reducing CAC and growing app installs through paid media and funnel improvements. I began my career as a Graduate Engineer Trainee in the Aerospace division at Godrej & Boyce Manufacturing Company, where I co-led shop-floor productivity projects and CNC programming for defence components.
