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Shoukat Abbas

@shoukatabbas

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Communications leader at Adfactors PR who led four press conferences generating 370+ media coverages for clients.

India

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What I'm looking for

I thrive in communications roles that call for strategy, vision, attention to detail, and leading by example. I value work that addresses key challenges and lets me contribute across organizational and functional communications.

At Adfactors PR, I was chief custodian of PR and integrated marketing communications services for eight clients. I created and disseminated press releases, helped clients express their views in industry stories, and led four press conferences that generated more than 370 coverages.

At BITS Pilani, I established a communications ecosystem for the Work Integrated Learning Programmes division, leading external and internal communications. I wrote press releases, managed press conferences and journalist meetings, and collaborated with professors on blogs.

Earlier, I led communications for Microsoft IT India and supported communications for Capgemini alliances and Nissan Digital. At Deloitte, I reviewed external communications for risk and reputation and edited The Weekly Wire, an internal magazine for Deloitte India offices.

Experience

Work history, roles, and key accomplishments

Group Head, PR, Communications, Branding, and Digital Marketing

Adfactors PR

Apr 2025 - Jun 2026 (1 year 2 months)

Led PR and integrated marketing communications for 8 leading clients, created over 37 press releases, and managed crisis situations. Led four press conferences with combined PR value of INR 52 million.

Public Relations Corporate Communications Branding Digital Marketing Media Relations Crisis Management ORM Content Marketing Press Conferences Event Management

PR and Communications Head, WILP

BITS Pilani

Apr 2022 - Oct 2024 (2 years 6 months)

Established communications ecosystem for Work Integrated Learning Programmes, liaised with government officials, and improved Share of Voice and sentiment. Wrote 29 press releases and managed 3 press conferences.

Public Relations Corporate Affairs Internal Communications External Communications Media Relations Content Marketing Stakeholder Management

Head, PR, Communications & Content Marketing | Director

Staedean

Sep 2020 - Nov 2021 (1 year 2 months)

Hired and trained a communications team, managed M&A communications, and implemented branding and messaging strategies. Drove collaborations among customer success, sales, and marketing teams.

Public Relations Content Marketing Branding Internal Communications External Communications M&A Team Leadership Strategy

Senior Communications and PR Consultant | Advisor

Various Clients

Oct 2014 - Aug 2020 (5 years 10 months)

Provided communications consulting to multiple global organizations including Microsoft, Capgemini, CA Technologies, Nissan Digital, and MarketsandMarkets. Led external and internal communications, crisis management, and branding initiatives.

Public Relations Corporate Communications Internal Communications External Communications Crisis Management Branding Content Strategy Media Relations

External & Internal Communications Specialist | Editor

Deloitte

Apr 2008 - Sep 2014 (6 years 5 months)

Reviewed external communications for risk and quality, managed social media feedback, and led internal communications for major functions. Served as editor-in-chief for internal weekly magazine engaging over 15,000 employees.

External Communications Internal Communications Editing Risk Management Social Media Management Hootsuite Content Strategy Employee Engagement

Communications Trainer/Editor

HSBC Bank

Oct 2003 - Apr 2008 (4 years 6 months)

Enhanced communication processes for global funds transfer teams, mentored award-winning team, and contributed to internal communications and employee engagement.

Communications Training Editing Internal Communications Employee Engagement Mentorship