Looking for a job

Kirti Mehta

@kirtimehta

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I am a resilient professional with 18 years of experience in communication and PR Brand Marketing

India

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What I'm looking for

I am looking for a role that fosters creativity and strategic thinking, where I can leverage my communication skills to drive impactful marketing initiatives.

Internal Communication Specialist ~ Marketing Expert ~ PR Expert ~ Client Servicing ~ Content Marketing ~ Employee Engagement ~ Media Outreach ~ Employer and Campus Branding

Strategic Planning... Business Growth... Operational Excellence... Team Management

I am a resilient professional. I have dived in all my last roles with great enthusiasm and learnt

trick of the trade and become master of it. My 16 years career spans from being a journalist,

to a content head for a start-up, to a communication specialist building strategy for brands

to reach out to its internal and external stakeholders in most innovative ways.

My key competencies include planning, servicing, marketing and devising approach for stakeholder engagement. I have worked across sectors including hospitality, lifestyle, technology, automobile, corporate, insurtech, health, retail, FMCG, e-commerce, broadband, social impact projects, hospitality, media houses and education.

I am skilled in building approach for employee engagement, media outreach, digital mandates, influencer outreach and content marketing.

With my skillset, I bring expertise in delivering results in challenging assignments.

I have proven success leading internal communications for companies across diverse industries.
Leader of creative teams, content divisions and corporate communications departments. Conceptualize, develop and execute marketing campaigns that build memorable brands.
Creating plans to produce record-high campaign response rates and execute successful launches

Experience

Work history, roles, and key accomplishments

COO & Partner

The 23 Watts

Jan 2020 - Jan 2024 (4 years)

As COO and Partner, I managed operations and built a team while upholding the agency's core values. I initiated the internal communication vertical and developed campaigns that significantly improved employee engagement ratings during the pandemic. I also led successful branding strategies for major clients like Cisco and Marsh McLennan.

Operations Management Employee Engagement Internal Communications Strategic Planning Team Leadership Branding Campaign Development Client Servicing Digital Strategy

Group Head - PR

Grapes Digital

Sep 2018 - Dec 2019 (1 year 3 months)

Led PR strategies for diverse clients, managing a team to deliver effective communication campaigns. I was responsible for client servicing and ensuring operational excellence while driving revenue growth for the agency.

Public Relations Client Servicing Team Management Campaign Strategy Crisis Management Event Planning Social Media Strategy Content Creation Budget Management

Director Client Relations

Crosshairs Communication

Jan 2014 - Aug 2018 (4 years 7 months)

Oversaw client relations and digital strategy, leading a team to execute PR and social media campaigns for high-profile clients. I was instrumental in business development and managing comprehensive PR services across various sectors.

Digital Strategy Business Development Team Leadership Social Media Management Event Coordination Content Strategy Budget Oversight Crisis Management

Content Head

Globallinker

Jan 2010 - Jan 2012 (2 years)

Developed content strategies and managed projects to enhance user experience on the web portal. Conducted usability testing and collaborated with technical teams to improve site effectiveness.

Content Strategy Usability Testing Project Management Web Development User Experience Team Collaboration Content Creation Data Analysis Stakeholder Engagement Technical Writing

Senior Reporter

Hindustan Times

May 2006 - Nov 2009 (3 years 6 months)

Reported extensively on the fashion industry, covering major events and trends. Managed editorial responsibilities and contributed to luxury and lifestyle sections of the newspaper.