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@kirtimehta
I am a resilient professional with 18 years of experience in communication and PR Brand Marketing
Internal Communication Specialist ~ Marketing Expert ~ PR Expert ~ Client Servicing ~ Content Marketing ~ Employee Engagement ~ Media Outreach ~ Employer and Campus Branding
Strategic Planning... Business Growth... Operational Excellence... Team Management
I am a resilient professional. I have dived in all my last roles with great enthusiasm and learnt
trick of the trade and become master of it. My 16 years career spans from being a journalist,
to a content head for a start-up, to a communication specialist building strategy for brands
to reach out to its internal and external stakeholders in most innovative ways.
My key competencies include planning, servicing, marketing and devising approach for stakeholder engagement. I have worked across sectors including hospitality, lifestyle, technology, automobile, corporate, insurtech, health, retail, FMCG, e-commerce, broadband, social impact projects, hospitality, media houses and education.
I am skilled in building approach for employee engagement, media outreach, digital mandates, influencer outreach and content marketing.
With my skillset, I bring expertise in delivering results in challenging assignments.
I have proven success leading internal communications for companies across diverse industries.
Leader of creative teams, content divisions and corporate communications departments. Conceptualize, develop and execute marketing campaigns that build memorable brands.
Creating plans to produce record-high campaign response rates and execute successful launches
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Work history, roles, and key accomplishments
The 23 Watts
Jan 2020 - Jan 2024 (4 years)
As COO and Partner, I managed operations and built a team while upholding the agency's core values. I initiated the internal communication vertical and developed campaigns that significantly improved employee engagement ratings during the pandemic. I also led successful branding strategies for major clients like Cisco and Marsh McLennan.
Grapes Digital
Sep 2018 - Dec 2019 (1 year 3 months)
Led PR strategies for diverse clients, managing a team to deliver effective communication campaigns. I was responsible for client servicing and ensuring operational excellence while driving revenue growth for the agency.
Crosshairs Communication
Jan 2014 - Aug 2018 (4 years 7 months)
Oversaw client relations and digital strategy, leading a team to execute PR and social media campaigns for high-profile clients. I was instrumental in business development and managing comprehensive PR services across various sectors.
Globallinker
Jan 2010 - Jan 2012 (2 years)
Developed content strategies and managed projects to enhance user experience on the web portal. Conducted usability testing and collaborated with technical teams to improve site effectiveness.
Hindustan Times
May 2006 - Nov 2009 (3 years 6 months)
Reported extensively on the fashion industry, covering major events and trends. Managed editorial responsibilities and contributed to luxury and lifestyle sections of the newspaper.
HR Solutions Pvt Limited
Feb 2005 - Jan 2006 (11 months)
Processed resumes and conducted initial interviews for clients in various sectors. Assisted in identifying key professionals for recruitment.
Degrees, certifications, and relevant coursework
Workshop, Journalism
2007 - 2008
Participated in a three-month on-the-job workshop on journalism, gaining practical skills in reporting and media communication.
Bachelor of Arts, Sociology
2002 - 2005
Completed a Bachelor of Arts in Sociology (Honours), focusing on social structures, cultural dynamics, and research methodologies.
Class XII
2001 - 2002
Completed Class XII under the CBSE examination, focusing on a comprehensive curriculum that prepared for higher education.
Class X
1999 - 2000
Grade: 1st Division
Completed Class X under the ICSE examination, achieving a first division grade.
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