Karthikeyan M
@karthikeyanm
Marketing manager specializing in SEO, AEO/GEO, and performance email strategy.
IndiaWhat I'm looking for
I’m a marketing manager with 8+ years in SEO, email marketing, and digital marketing strategy across agency, SaaS, and consulting environments. I’ve built organic traffic from the ground up for SaaS, B2B, B2C, and retail clients, and I cut churn through better targeted email lifecycle programs.
Most recently, I’ve applied the same discipline to AI search—owning Answer Engine Optimization and Generative Engine Optimization alongside traditional SEO. In my role, I rebuilt on-page, off-page, and technical SEO foundations, pushing organic traffic up 70% and moving priority keywords into the top 3 SERP positions, while improving site performance by 65% and mobile responsiveness by 85%.
I’m comfortable owning strategy end to end—research, execution, reporting, and cross-functional delivery with developers, content, and sales. Previously, I built a B2B SaaS SEO program from scratch (150% organic traffic) and backed it with analytics dashboards, plus email results like 35% open rates and 22% click-through rates.
Experience
Work history, roles, and key accomplishments
Marketing Manager
MKS Vision Private Limited
May 2025 - Jun 2026 (1 year 1 month)
Led SEO and AI search strategy for client websites, applying Answer Engine Optimization and Generative Engine Optimization to improve visibility in traditional SERPs and AI platforms. Drove technical SEO improvements, link building, and performance tracking across analytics and collaboration with developers and content teams.
Senior Marketing Analyst
RIP-IT Solutions Private Limited
Sep 2013 - Feb 2025 (11 years 5 months)
Built and grew the SEO program for a B2B SaaS product, improving organic traffic, top SERP rankings, and organic conversions through technical and keyword-focused initiatives. Expanded SEO to AEO and GEO, launched go-to-market for multiple regions, and led email campaigns and automation to improve retention and churn.
Search Engine Optimizer / Web Developer
Contempo Technologies Pvt Ltd
Jul 2009 - Aug 2013 (4 years 1 month)
Audited and improved client websites across multiple industries using on-page and off-page SEO best practices. Built and maintained SEO-friendly, mobile-responsive websites using HTML, CSS, JavaScript, and WordPress custom themes and plugins.
Education
Degrees, certifications, and relevant coursework
Anna University
Bachelor of Engineering, Computer Science and Engineering
Earned a B.E. in Computer Science and Engineering from Anna University in 2006.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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