Neil Martin
@neilmartin
I build and optimize paid search campaigns using data-driven digital marketing.
United StatesWhat I'm looking for
I've built, audited, and optimized Google Ads campaigns for Presto Transport, improving account structure, keyword targeting, bids, ad copy, landing pages, and remarketing strategy.
At SEM Nexus, I managed campaigns across Google Ads, Facebook Ads, Apple Search Ads, and TikTok Ads while using GA4, Branch, AppsFlyer, SmartLook, and CleverTap to analyze user journeys, performance, and app monetization opportunities.
My background also includes digital analytics at Zara USA and customer insight work at ASOS, supported by experience in SEO, A/B testing, lead generation, market research, content, and cross-functional marketing collaboration.
Experience
Work history, roles, and key accomplishments
Maintained a safe work environment by enforcing safety regulations and supported continuous improvement initiatives. Implemented Lean principles to reduce waste and enhance operational efficiency.
Digital Strategist/PPC
Presto Transport
Oct 2023 - Jun 2025 (1 year 8 months)
Built and audited Google Ads campaigns, conducted keyword research, and optimized bids, ad copy, and landing pages. Launched remarketing campaigns and used analytics to assess visitor behavior.
Digital Marketing Manager
SEM Nexus
May 2022 - May 2023 (1 year)
Managed ad campaigns across Google, Facebook, Apple Search, and TikTok. Compiled UI/UX and app monetization audit reports and tracked user journeys using analytics tools.
Digital Analyst
Zara USA
Oct 2021 - May 2022 (7 months)
Developed and implemented digital marketing strategies to increase brand awareness and generate leads. Managed SEO, PPC, and A/B testing, and reported on campaign performance.
Conducted market research to identify customer needs and developed targeted digital marketing campaigns. Monitored online reputation and engaged with customers on social media.
Created and maintained marketing materials for sales presentations and client meetings. Used lead generation software to build prospect lists and developed content for media relations.
Marketing Assistant
Jasper Littman
Jul 2016 - Jan 2017 (6 months)
Created engaging content for social media and generated leads through various channels. Designed marketing materials using Adobe tools and attracted new clients through innovative strategies.
Education
Degrees, certifications, and relevant coursework
University of Hertfordshire
Bachelor of Arts, Marketing
2012 - 2015
Bachelor of Arts in Marketing with Spanish from the University of Hertfordshire, completed from 2012 to 2015.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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