Open to opportunities

Thando Deliwe

@thandodeliwe

Message

I build YouTube-first content strategies that grow audiences and monetise music channels.

South Africa

Message

What I'm looking for

I’m looking for a role where I can lead YouTube-first content and channel strategy, using SEO and performance insights to drive engagement, align with artist and brand goals, and unlock monetisation opportunities.

I’m a Digital Content and Channel Strategist with experience developing and executing YouTube-first content strategies within the music industry. I focus on audience growth, content optimisation, and monetisation, using a strong understanding of YouTube algorithms and platform best practices.

In my current role, I manage the end-to-end content lifecycle—from ideation and acquisition to optimisation, upload, and performance analysis. I apply YouTube SEO best practices (titles, thumbnails, metadata, tagging), analyse audience and content data to identify trends, and collaborate with artists and internal teams to align release strategy, brand voice, and channel goals.

Experience

Work history, roles, and key accomplishments

Content and Channel Manager

Gallo Record Company

Mar 2025 - Jun 2025 (3 months)

Developed and executed YouTube-first content strategies aligned with artist goals, audience behavior, and monetisation opportunities. Managed the end-to-end content lifecycle and used YouTube SEO and performance analysis to optimize discoverability and future releases.

Content Management YouTube SEO Titles Thumbnails Tagging Performance Analysis Audience Growth Monetisation YouTube Shorts Stakeholder Management Ideation Content Acquisition Content Optimization Metadata Content Performance

Marketing Assistant

Gallo Record Company

Jan 2021 - Jan 2022 (1 year)

Supported the development and execution of marketing campaigns across digital and traditional channels. Created and scheduled social media and website content, conducted market research, and helped with YouTube channel management activities including SEO and competitor monitoring.

Marketing Campaigns Traditional Marketing Social Media Content Creation Content Scheduling Market Research YouTube Channel Management YouTube SEO Competitor Activities Brand Consistency Event Coordination Community Outreach Content SEO Monetization Copywriting

Copyright and Data Administrator

Gallo Music Publishers

Jan 2018 - Jan 2020 (2 years)

Generated reports on content performance, rights status, and data accuracy for internal stakeholders. Managed copyright and licensing records and processed metadata updates to support discoverability and accurate cataloging.