KBKirtika Banerjee
@kirtikabanerjee
Dedicated writer and digital marketer eager to empower organizations.
GermanyWhat I'm looking for
I am a dedicated writer and digital marketer with a strong background in media and communication. My journey began with a BA in Journalism & Mass Communication, followed by an MA in Media & Communication Science, where I honed my skills in content creation, SEO, and social media management. I have a proven track record of developing engaging content and implementing effective marketing strategies that drive business growth.
Throughout my career, I have worked in various roles, including as a Research Assistant in Marketing and a Working Student in Online Marketing. My experience includes creating high-quality content for lead-generation campaigns, managing social media channels, and conducting market research. I thrive in collaborative environments and am passionate about mentoring others while contributing to innovative projects.
Experience
Work history, roles, and key accomplishments
Research Assistant - Marketing
Technische Universität Ilmenau
Nov 2023 - Present (1 year 7 months)
Developed creatives and short videos for social media content. Coordinated among various fellow organizations for collaboration and mentored students in their initial stages.
Working Student in Online Marketing
ASTRAN Business Consulting GmbH
Nov 2022 - Present (2 years 7 months)
Implemented SEO for the RMR study shop and conducted keyword analysis. Developed a publication plan and roadmaps to increase website visitors and social media followers.
Content Creator
Systech Solutions Inc.
Jun 2021 - Present (4 years)
Developed high-quality, engaging content to support lead-generation campaigns. Managed a global marketing calendar and initiatives responsible for generating cost-effective, high-quality leads.
Content Marketing & Public Relations
CK Enterprises
Feb 2020 - Present (5 years 4 months)
Curated and shared engaging content daily and researched current trends to increase brand awareness. Monitored SEO and measured web traffic metrics.
Content Writer
Pepper Media
Jan 2019 - Present (6 years 5 months)
Managed content for various platforms including SonyLIV and Flipkart. Conducted client coordination, quality control, and backend management.
Public Relations Executive
K2 Communications
Aug 2018 - Present (6 years 10 months)
Acted as a point of contact for media coordination and events. Contributed to the development of content for publication and greater brand exposure.
Education
Degrees, certifications, and relevant coursework
TITechnische Universität Ilmenau
MA, Media & Communication Science
Amity University Kolkata
BA, Journalism & Mass Communication
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Job categories
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