Looking for a job

Neha Roowalla

@neharoowalla

Brand & Communications Manager at BookMyShow, shaping campaigns for Lollapalooza India and Sunburn and evolving BookASmile into BookAChange.

India

Message

What I'm looking for

fast paced creative environment

At BookMyShow, I lead always-on marketing communications across movies, sports, comedy and live entertainment. I create culturally relevant campaigns and shape festival experiences for properties including Lollapalooza India and Sunburn.

I developed an insight-led activation at Lollapalooza India that extended BookMyShow’s role beyond ticketing. I also shaped BookASmile’s evolution into BookAChange, including its new brand identity and launch plan.

For the Red Lorry Film Festival, I shaped the brand identity and consumer experience across two seasons, integrating BookAChange into festival touchpoints. I also led the BookMyShow Year End Campaign, turning ticketing and event data into a campaign idea, execution and PR outreach.

Before BookMyShow, I owned brand marketing, strategy and budgets across The Chocolate Spoon Company’s portfolio, and built its SEO, SEM and Google Ads function. At Burger King India, I built city launch strategies and supported expansion from one store to seventy across India.

Experience

Work history, roles, and key accomplishments

Current

Brand & Communications Manager

Current

BookMyShow

Jan 2014 - Present (12 years 9 months)

Led always-on marketing communications across movies, sports, comedy, and live entertainment, overseeing consumer emailers, push notifications, digital assets, and campaign creatives. Created culturally relevant campaigns and shaped brand experiences for large live properties like Lollapalooza India and Sunburn.

Marketing Communications Campaign Management Brand Strategy Consumer Insights CRM PR Social Media Digital Assets Event Marketing Brand Identity Data Analysis

Marketing Manager

The Chocolate Spoon Company

Jan 2020 - Jul 2023 (3 years 6 months)

Owned brand marketing, strategy, and budgets across the portfolio including Sassy Spoon, Sassy Teaspoon, House of Mandarin, and Baraza. Managed marketing calendars, supported nightlife property launches, and built SEO, SEM, and Google Ads functions from the ground up.

Brand Marketing Marketing Strategy Budget Management SEO SEM Google Ads Campaign Management Repositioning Nightlife and Club Promotion

Assistant Manager, Marketing

Zee Entertainment

Aug 2018 - Jun 2020 (1 year 10 months)

Managed marketing and brand communications for Zee5 Loft and Edge Infusion Bar & Kitchen, supporting the expansion of Zee Entertainment's F&B portfolio. Helped scale Zee5 Loft from two locations to eight across the country within eight months and managed interior design execution for new projects.

Marketing Communications Brand Management Project Management Interior Design Coordination Vendor Management Expansion Strategy

Marketing Consultant

Burger King India

Sep 2014 - Oct 2017 (3 years 1 month)

Built city launch strategies with the CMO and VP Marketing, supporting Burger King's expansion from one store to seventy across South, West, and North India. Owned menu architecture and launch marketing, managed monthly offline marketing budgets, and coordinated with Burger King's international team in Miami.

Marketing Strategy Launch Marketing UI Architecture Budget Management Offline Marketing Product Development International Coordination