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Neethu Krishna

@neethukrishna

Marketing Manager driving e-commerce growth with data and storytelling across UAE & India. UGC creator collaborating with lifestyle & F&B brands.

United Arab Emirates

Message

What I'm looking for

I’m looking for a role where I can lead social media and creative brand storytelling for consumer or e-commerce brands. I want to create impactful digital narratives, drive engagement through culturally relevant content, and turn audience insights into meaningful brand growth while blending strategy, content, and performance.

I’m a Marketing Manager and Social Media Expert with 7 years of experience leading brand transformation and revenue growth across the UAE and India. I scale e-commerce platforms from pre-launch to high-performance operations by combining data-driven performance with creative storytelling that customers feel.

In my current role at FunkySouq, I lead marketing strategy from launch through ongoing growth—working on platform repositioning, customer acquisition, and CRM-driven retention. I’ve managed AED 1M+ offline media investments, led a cross-functional team of 9, and collaborated with product and tech teams on UI/UX improvements to enhance product discovery.

Earlier, I delivered brand strategy and social media campaigns for enterprise clients at Schbang Digital Solutions, including ITC Hotels—South India. I also create UGC and photography as a freelance creator, producing short-form content and brand storytelling assets that strengthen digital trust through authenticity.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

FunkySouq

Aug 2025 - Present (10 months)

Led marketing strategy for UAE fashion marketplace launch and growth. Spearheaded brand repositioning, managed AED 1M+ OOH campaigns (300+ taxi ads & billboards), and led a 9-member cross-functional team. Drove CRM, vendor campaigns, growth calendars, and social-first creative storytelling while collaborating with product teams to improve UI/UX and marketplace experience.

Marketing Social Media Strategy Campaign Strategy Campaign Execution Campaign Operations Digital Advertising Digital Tools AI Tools Designing Content Creation SEO Strategy Content Writing

Current

UGC Creator & Photographer

Current

Freelance

Jan 2017 - Present (9 years 5 months)

Produced short-form UGC and product demo content for D2C brands and local businesses, strengthening digital trust through authentic storytelling. Managed creative direction, styling, and post-production for Instagram Reels and YouTube Shorts.

UGC Content Management Product Demos Instagram Reels YouTube Shorts Creative Direction Styling Post production Photography Brand storytelling

Brand Solution Strategist

Schbang Digital Solutions

Aug 2023 - Dec 2024 (1 year 4 months)

Led ITC Hotels – South India social media initiatives, developing content calendars and managing Meta (Instagram and Facebook) including online reputation management. Directed visual and copy-led creative strategy and planned F&B campaigns and shoot productions to maintain ITC’s premium brand identity.

Brand Strategy Content Strategy Social Media Marketing Meta (Instagram & Facebook)Online Reputation Management Creative Direction Campaign Planning F&B Campaigns KPI Tracking Content Calendar

Associate Marketing Manager

ES Global Private LTD

Feb 2022 - Jul 2022 (5 months)

Managed strategic marketing initiatives and internal communication operations, leading LinkedIn employer branding campaigns for international manpower services. Coordinated with HR on recruitment and onboarding, and streamlined vendor coordination and operational workflows.

LinkedIn marketing Recruitment support Employer Branding Internal Communications Marketing Materials Design Corporate Creative Development HR Coordination Recruitment Support Vendor Coordination Operational Workflow Optimization

Social Media Marketeer

Oscar Daisy

Jul 2020 - Aug 2021 (1 year 1 month)

Produced educational and informative video content for pet care communities. Created video campaigns for Google Ads, Instagram, Facebook, and WhatsApp, and organized brand collaborations and social media contests to increase engagement while building an active digital community for pet owners.

Video Content Creation Social Media Marketing Google Ads Instagram Marketing Facebook Marketing WhatsApp Community Management Digital Community Building Social Media Contests Brand Collaboration

Event Coordinator

ES Global LLC

Jan 2022 - Present (4 years 5 months)

Represented ES Global LLC at Rak Tech Hourly 2022, managing on-ground event coordination and participant support.

Event Coordination On Ground Logistics Stakeholder Coordination Participant Support Schedule Management Communication

Music Video Director

Otta (Malayalam)

Jan 2020 - Present (6 years 5 months)

Directed the Malayalam-language independent music video 'Otta', focusing on storytelling and overall music video direction.

Music Video Direction Storytelling Creative Direction Script Concept Support Visual Storytelling Production Coordination

Associate Director

Sofia (Malayalam)

Served as Associate Director for the Malayalam music video 'Sofia', providing production and creative support.

Music Video Production Creative Support Associate Direction Scene Coordination Shot Planning Editorial Collaboration

Education

Degrees, certifications, and relevant coursework

SRM University

Master of Arts (Journalism and Mass Communication), Journalism & Mass Communication

2018 - 2020

Completed a Master of Arts in Journalism and Mass Communication at SRM University, Chennai (2018–2020), with coursework covering content strategy, social media platform management, analytics, CRM, and online reputation/community building.

Amrita Vishwa Vidyapeetham

Bachelor of Arts (English Literature), English Literature

2013 - 2017

Earned a Bachelor of Arts in English Literature from Amrita Vishwa Vidyapeetham, Kollam (2013–2017), with additional learning in content strategy, campaign planning, integrated marketing, influencer collaboration, and photography/video for brand storytelling.